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Record Nr. |
UNINA9910449954903321 |
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Autore |
Post Karen |
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Titolo |
Brain tattoos [[electronic resource] ] : creating unique brands that stick in your customers' minds / / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong |
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Pubbl/distr/stampa |
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New York, : AMACOM, c2005 |
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ISBN |
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Descrizione fisica |
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1 online resource (207 p.) |
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Disciplina |
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Soggetti |
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Brand name products |
Branding (Marketing) |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Preliminaries; Contents; Chapter 1: Your Brand; Chapter 2: Brand Checkup; Chapter 3: Brand Moi; Chapter 4: Brand Warriors; Chapter 5: Branding Basics; Chapter 6: Brand Naming; Chapter 7: Four Engines of Brand Development; Chapter 8: The Fifth Engine; Chapter 9: Internal Branding; Chapter 10: Before You Brand, Protect Your Assets; Epilogue: Top-Ten Tattoo Taboos; Resources; Index; About the Author |
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Sommario/riassunto |
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Make your brand so strong customers can't get it out of their heads! |
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