1.

Record Nr.

UNINA9910449948403321

Autore

Boyer Kenneth Karel <1967->

Titolo

Extending the supply chain [[electronic resource] ] : how cutting-edge companies bridge the critical last mile into customers' homes / / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult

Pubbl/distr/stampa

New York, : American Management Association, c2004

ISBN

1-60119-852-3

0-8144-2850-9

Edizione

[1st ed.]

Descrizione fisica

1 online resource (272 p.)

Altri autori (Persone)

FrohlichMarkham T

HultG. Tomas M

Disciplina

658.7/88

Soggetti

Business logistics

Grocery trade

Retail trade

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Introduction -- the great divide between customers and retailers -- Decoupled extenaed supply chains -- Semi: Exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain.

Sommario/riassunto

Don't break the supply chain before you get to the most important link -- the customer.