Record Nr.

UNINA9910449749003321

Titolo

E-business [[electronic resource] /] / guest editor, Professor Stanley Paliwoda

Pubbl/distr/stampa


[Bradford, England], : Emerald Group Pub., 2004

ISBN

1-280-51547-3

9786610515479

1-84544-408-6

Descrizione fisica

1 online resource (82 p.)

Collana

Qualitative market research ; ; v. 7, no. 1, 2004

Altri autori (Persone)

PaliwodaStanley

Disciplina

658.8/4

Soggetti

Electronic commerce

Information superhighway

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references.

Nota di contenuto

Contents; Abstracts & keywords; Guest editorial; Consumer-driven innovation networks and e-business management systems; Bla-bla-bla: video chat service on the Internet - a market feasibility study; A projectives perspective of international ''e''-services; A consideration of the roles of business intelligence and e-business in management and marketing decision making in knowledgebased and high-tech start-ups; The importance of a strong business-IT relationship for the realisation of benefits in e-business projects: the experiences of Egg

Online banking information: what we want and what we getNote from the publisher

Sommario/riassunto

This paper examines the use of consumer-driven innovation networks within the UK food-retailing industry using qualitative interview-based research analysed within an economic framework. This perspective revealed that, by exploiting information gathered directly from their customers at point-ofsale and data mining, supermarkets are able to identify consumer preferences and co-ordinate new product development via innovation networks. This has been made possible through their information control of the supply-chain established through the use of transparent inventory management systems. As a

res

Record Nr.

UNINA9910317840303321