1.

Record Nr.

UNINA9910449671803321

Autore

Cronin Anne M. <1967, >

Titolo

Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin

Pubbl/distr/stampa

London ; ; New York : , : Routledge, , 2000

ISBN

1-134-59518-2

0-203-99189-3

1-280-10816-9

Descrizione fisica

1 online resource (192 p.)

Collana

Transformations

Disciplina

306.3

659.1/042

Soggetti

Advertising

Advertising-- Psychological aspects

Consumer behavior

Psychological aspects

Sex role in advertising

Commerce

Business & Economics

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references (pages [167]-174) and index.

Nota di contenuto

Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; Index

Sommario/riassunto

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.