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1. |
Record Nr. |
UNINA9910155152903321 |
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Autore |
Dwight David |
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Titolo |
Critical thinking for marketers : learn how to think, not what to think . Volume I / / David Dwight, Terry Grapentine, and David Soorholtz |
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Pubbl/distr/stampa |
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
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ISBN |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (xi, 177 pages) |
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Collana |
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Marketing strategy collection, , 2150-9662 |
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Disciplina |
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Soggetti |
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Critical thinking |
Marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references (pages 169-173) and index. |
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Nota di contenuto |
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Section I. Basic concepts -- 1. Overview -- 2. The nature of marketing arguments -- 3. The nature of logical fallacies -- Section II. Informal and formal logical fallacies -- 4. Formal logical fallacies in marketing: introduction -- 5. Informal logical fallacies in marketing: introduction -- Notes -- References -- Index. |
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Sommario/riassunto |
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Provides information and guidelines on not only how to develop good arguments, but also what it means to develop a good argument. For example, the book describes two basic kinds of arguments--deductive and inductive--and how to examine whether such arguments are "good" or not. To do this, the book explains 60 logical fallacies--or errors in reasoning-- that marketers should avoid. Additionally, the authors' several "Think Better" discussions that examine how fields such as philosophy, behavioral economics, and marketing theory have informed the principles of critical thinking in marketing. |
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2. |
Record Nr. |
UNINA9910447854903321 |
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Autore |
Thompson James <1942-> |
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Titolo |
The church in exile : God's counterculture in a non-Christian world / / James W. Thompson |
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Pubbl/distr/stampa |
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Abilene, Tex., : Leafwood Publishers, c2010 |
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ISBN |
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Edizione |
[Rev. ed.] |
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Descrizione fisica |
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1 online resource (82 p.) |
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Disciplina |
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Soggetti |
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Christianity - 20th century |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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""Title Page""; ""Copyright""; ""Contents"" |
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Sommario/riassunto |
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There are all kinds of ideas about what heaven will be like but many of them just don't fit with what God has said in his Word. Beam and Wilson take a humorous, insightful, and biblical look at heaven and what it will really be like. What's your picture of heaven? Will you be sitting on a cloud strumming a golden harp? Will you be singing in an eternal worship service? Will the gates be pearly and the streets paved with gold? Is the place you picture a place you would really want to spend an eternity? Does your answer disturb you? This book paints a refreshing picture of heaven from Scripture. In the process the authors answer the questions that you may not have had the courage to ask and put aside many of the myths you might have thought were true. |
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