|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910446339403321 |
|
|
Autore |
Hughes Howard L |
|
|
Titolo |
Pink tourism : holidays of gay men and lesbians / / Howard L. Hughes |
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Wallingford, : CABI, 2006 |
|
|
|
|
|
|
|
ISBN |
|
1-280-73600-3 |
9786610736003 |
1-84593-119-X |
|
|
|
|
|
|
|
|
Edizione |
[1st ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (242 p.) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Gay consumers |
Gays - Attitudes |
Lesbian consumers |
Lesbians - Attitudes |
Sexual orientation |
Tourism - Marketing |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Bibliographic Level Mode of Issuance: Monograph |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Introduction -- Homosexuality : its nature and characteristics -- Gay and lesbian tourists: profiles and reasons -- Destination choice as risk avoidance -- Gay and lesbian tourism destinations -- Intermediaries, accommodation and attractions -- Marketing, segments, surveys and identity -- Holidays, marketing and implications for homosexuality -- Conclusions and implications. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
This book presents a detailed picture of gay and lesbian tourism from, primarily, a marketing perspective and examines how marketing activity engages with and affects social issues relating to homosexuality. It gives an overview of the nature of homosexuality and relevant issues that bear upon tourism and marketing. |
|
|
|
|
|
|
|