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Record Nr. |
UNINA9910438252403321 |
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Autore |
Gross Clifford M |
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Titolo |
Too good to fail : creating marketplace value from the world's brightest minds / / Clifford M. Gross |
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Pubbl/distr/stampa |
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Cham [Germany] ; ; New York, : Springer, 2013 |
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ISBN |
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Edizione |
[1st ed. 2013.] |
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Descrizione fisica |
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1 online resource (118 p.) |
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Collana |
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Management for professionals, , 2192-8096 |
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Disciplina |
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Soggetti |
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Research, Industrial - Finance |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Chapter 1. Open Innovation: R&D Goes Global with a World of New Technologies -- Chapter 2. The Technology Transfer Eco-system -- Chapter 3. Intellectual Capital: The World's Fastest Growing Asset Class -- Chapter 4. Network Strategies for Growing Emerging Markets -- Chapter 5. The Role of Design in Bringing Innovation to the Marketplace -- Chapter 6. Leadership Required for Embracing New Technologies -- Chapter 7. The Growth of China's Technology Transfer Industry. |
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Sommario/riassunto |
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Too Good to Fail: Creating Marketplace Value form the World’s Brightest Minds is a guide for senior managers seeking to address their need to rapidly develop globally innovative products with constrained R&D budgets. It creates a practical strategy to address and bring together, for the first time, the emergence of open innovation networks, intellectual property, technology transfer and the ubiquitous compression of technology development time lines in a clear, connected and lucid manner. In the industry today, companies look to remain competitive in the face of the convergence of global innovation networks and sub-optimal equity markets. This book offers a new perspective, turning what was once perceived as a weakness into a strength. Drastic action is required to address the inability of companies to control the development of new technology. It requires relinquishing the illusion of control over new technology development and embracing crowdsourcing discoveries from the world’s leading research institutions to exogenously replace the “R” of corporate “R&D.” The synthesis of the literatures on open innovation and technology |
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