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Record Nr. |
UNINA9910438250703321 |
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Autore |
Rajola Federico |
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Titolo |
Customer Relationship Management in the Financial Industry [[electronic resource] ] : Organizational Processes and Technology Innovation / / by Federico Rajola |
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Pubbl/distr/stampa |
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Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2013 |
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ISBN |
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Edizione |
[2nd ed. 2013.] |
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Descrizione fisica |
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1 online resource (186 p.) |
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Collana |
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Management for Professionals, , 2192-8096 |
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Disciplina |
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Soggetti |
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Finance |
Marketing |
Information technology |
Business—Data processing |
Organization |
Planning |
Finance, general |
IT in Business |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Introduction -- 1. IT is Business: Some Emerging Reflections an IT Governance of CTM Projects -- 2. The Theoretical Framework of CRM -- 3. CRM Project Organization in the Financial Industry -- 4. CRM 2-0 in the Financial Industry.- 5. The Organization of Data Warehouse Activities -- 6. Organization of Knowledge Discovery and Customer Insight Activities -- 7. Data Mining Techniques -- 8. The Evolution of Customer Relationship and Customer Value -- 9. Main Benefits and Organizational Impacts of CRM within the Bank -- 10. Data Mining Systems supporting the Marketing Functions: The Experience of Banca Monte dei Pachi di Siena -- 11. Conclusion. |
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Sommario/riassunto |
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An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering |
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