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Record Nr. |
UNINA9910438073803321 |
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Autore |
Portmann Edy |
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Titolo |
The FORA framework : a fuzzy grassroots ontology for online reputation management / / Edy Portmann |
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Pubbl/distr/stampa |
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Heidelberg, : Springer, 2013 |
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ISBN |
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1-283-94630-0 |
3-642-33233-1 |
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Edizione |
[1st ed. 2013.] |
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Descrizione fisica |
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1 online resource (219 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Personal information management |
World Wide Web - Social aspects |
Online identities |
Semantic Web |
Cluster set theory |
Fuzzy logic |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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pt. I. Theoretical background -- pt. II. Field of application -- pt. III. Framework and implementation. |
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Sommario/riassunto |
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Online reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a disastrous influence on the online reputation of some of the entities. The author focuses on the Social Web and possibilities of its integration with the Semantic Web as resource for a semi-automated tracking of online reputations using imprecise natural language terms. The inherent structure of natural language supports humans not only in communication but also in the perception of the world. Thereby fuzziness is a promising tool for transforming those human perceptions into computer artifacts. Through fuzzy grassroots ontologies, the Social Semantic Web becomes more naturally and thus can streamline online reputation management. For readers interested in the cross-over field of computer science, information systems, and |
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