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1. |
Record Nr. |
UNINA9910784320103321 |
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Autore |
Frontinus Sextus Julius |
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Titolo |
Aquaeductu urbis Romae [[electronic resource] /] / Frontinus ; edited with introduction and commentary by R.H. Rodgers |
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Pubbl/distr/stampa |
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Cambridge ; ; New York, : Cambridge University Press, 2004 |
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ISBN |
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1-316-08603-8 |
1-280-47788-1 |
0-511-19530-3 |
0-511-19596-6 |
0-511-19390-4 |
0-511-31431-0 |
0-511-19464-1 |
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Descrizione fisica |
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1 online resource (449 p.) |
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Collana |
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Cambridge classical texts and commentaries ; ; 42 |
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Altri autori (Persone) |
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RodgersRobert H <1944-> (Robert Howard) |
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Disciplina |
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Soggetti |
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Water-supply - Italy - Rome |
Aqueducts - Italy - Rome |
Water-supply |
Aqueducts |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 360-403) and index. |
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Nota di contenuto |
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COVER; HALF-TITLE; TITLE; COPYRIGHT; DEDICATION; CONTENTS; TABLES; MAPS; PREFACE; INTRODUCTION; TEXT; SIGLA; IVLII FRONTINI DE AQVAEDVCTV VRBIS ROMAE; COMMENTARY; COMMENTARY; APPENDIX A POGGIO'S USE OF THE DE AQVAEDVCTV; APPENDIX B INSCRIPTIONS PERTINENT TO FRONTINUS' TEXT; APPENDIX C THE IMPOSSIBILITY OF REACHING AN EXACT VALUE FOR THE ROMAN QUINARIA MEASURE; REFERENCES; LITERARY AND EPIGRAPHICAL CITATIONS; INDEX |
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Sommario/riassunto |
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This is the most authoritative edition of this work by Julius Frontinus, which deals with his duties, responsibilities and accomplishments as water commissioner for the city of Rome in 97 CE. It provides a wealth of historical, technical and legal information about the city's aqueducts and water supply. |
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2. |
Record Nr. |
UNINA9910438070903321 |
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Autore |
Ziniel Wolfgang |
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Titolo |
Third party product reviews and consumer behaviour : a dichotomous measuring via Rasch, paired comparison and graphical chain models / / Wolfgang Ziniel |
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Pubbl/distr/stampa |
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Wiesbaden, : Springer Fachmedien Wiesbaden, 2013 |
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ISBN |
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Edizione |
[1st ed. 2013.] |
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Descrizione fisica |
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1 online resource (183 p.) |
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Disciplina |
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Soggetti |
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New products - Management |
Consumer behavior |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Definition of Third-Party Product Reviews (TPPRs) -- Theories Explaining TPPR Effects on Consumer Behaviour -- Perceived Quality Research -- Customer Value -- Empirical Approach and Conceptual Models -- Rasch Modelling and Scale Development -- TPPR and the Product Choice Progress -- TPPR, Quality, Purchase Intentions and Value. |
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Sommario/riassunto |
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By exploiting the potential of the Internet, independent product reviews can reach more consumers than ever before. The numerous publications of product reviews in the mass media (e.g., magazines, news services on the Internet) and on Web 2.0 are received with rising resonance that is not restricted to products of broad interest only. Apart from purely descriptive approaches, however, no systematic studies which examine the possible impacts of these tests on consumer behaviour have been presented so far. Wolfgang Ziniel combines both a theoretical and an experimental approach when investigating the relevance of product tests for product choice, product quality, value, and purchase intention from the consumers’ point of view. Concerning the dichotomous measurement approach graphical chain models, Rasch- and paired comparison conjoint-models are applied. This thesis has been granted the Stephan Koren Award for outstanding scientific achievements. Contents · Perceived Quality Research |
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· Customer Value · Rasch Modelling and Scale Development, Graphical Chain Modelling, Bradley-Terry Model · Third-Party Product Tests · Product Choice Process · Purchase Intentions Target Groups · Academics and researchers in the fields of marketing, psychometrics, psychological consumer behaviour research · Practitioners in the fields of marketing, sales, product management, online marketing, Web 2.0. Author Wolfgang Ziniel completed his doctoral thesis as a research assistant under the supervision of Prof. Reinhold Hatzinger at the Vienna University of Economics and Business. Currently he works in the field of industry and structure analyses and retail research at the Austrian Institute for SME Research in Vienna. |
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