1.

Record Nr.

UNINA9910153749503321

Autore

Caponi Paolo

Titolo

Exposhakespeare : Il Sommo Gourmet, il cibo e i cannibali / / Paolo Caponi, Mariacristina Cavecchi, Margaret Rose

Pubbl/distr/stampa

Milano, : Ledizioni, 2019

ISBN

88-5526-035-9

Descrizione fisica

1 online resource (146 p.)

Altri autori (Persone)

CavecchiMariacristina

de StasioClotilde

FitzpatrickJoan

GrandiRoberta

OrestanoFrancesca

ParavanoCristina

RoseMargaret

SampietroLuigi

SonciniSara

CaponiPaolo

Soggetti

Food in literature

Food habits in literature

Lingua di pubblicazione

Italiano

Formato

Materiale a stampa

Livello bibliografico

Monografia

Sommario/riassunto

Come un Sommo Gourmet, William Shakespeare è attento ai temi dell’alimentazione e pronto a combinare gli ingredienti del pianto e del riso, della commedia e della tragedia con i sapori più piccanti dell’eros e delle sue molte tavole imbandite. Basti pensare alle allegre crapule di Falstaff, il grasso cinghiale divorato dai triumviri di Antony and Cleopatra, il ricco ma fugace banchetto che appena s’intravede in The Tempest, oltre alle numerose altre scene in cui il cibo è metafora importante e portante dei molteplici sensi del testo. Nella cucina del bardo si sono inoltre formati autori che in modo cannibalesco hanno attinto a piene mani a ingredienti e sapori per cucinare testi inediti, succulenti o rivoltanti. Dai lecca-lecca dei burlesque ottocenteschi,



passando per il grano dei Coriolanus di Bertold Brecht e Günter Grass, gli ingredienti shakespeariani lievitano misteriosamente e in modi sorprendenti nella dieta mediterranea di Franco Zeffirelli e Kenneth Branagh oltre che negli allegri brindisi del Falstaff verdiano.

2.

Record Nr.

UNINA9910437641903321

Autore

Frank Cochoy

Titolo

On Curiosity : The Art of Market Seduction / / Franck Cochoy ; translated by Jaciara T. Lira

Pubbl/distr/stampa

Mattering Press, 2016

Manchester : , : Mattering Press, , 2016

©2016

ISBN

0-9955277-0-9

Descrizione fisica

1 online resource (1 online resource)

Altri autori (Persone)

MacknightVicki

Soggetti

Marketing

Economics - Sociological aspects

Curiosity

Consumer behavior

Ökonomische Anthropologie

Wirtschaftssoziologie

Konsumsoziologie

Sozialpsychologie

Marktpsychologie

Verbraucherverhalten

Verführung

Neugier

Marketingstrategie

Werbung

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Originally published as: De la curiosite: L'art de la seduction marchande



Nota di contenuto

1. From Eve to Bluebeard: The Difficult Secularisation of Curiosity. -- 2. Bluebeard: Towards the Marketisation of Curiosity. -- 3. 'Peep Shop'? An Anthropology of Window Displays The Effects of Locks The Effects of Mirrors. -- 4. 'Teasing' Packaging (Teasing, Scene 1) Advertising (Teaser, Scene 2) Continually Agitating Curiosity, or How to Lead a Consumer towards Wonderland Data Matrix . -- 5. 'Closer' Door-closer Closer

Sommario/riassunto

What draws us towards a shop window display? What drives us to grab a special offer, to enter the privileged circle of premium newspaper subscribers, to peruse the pages of an enticing magazine? Without doubt, it is curiosity - that essential force of everyday action which invites us to break from our habits and to become transported beyond our very selves. Curiosity (whether healthy or unhealthy) is one of the favourite tricks of market seduction. Capturing a public - attracting the attention of a reader, seducing a customer, meeting the expectations of a user, persuading a voter ... - often requires the construction of a set of technical devices that can play upon people's inner motivations. Cochoy invites us to take a sociological trip into these cabinets of curiosity, accompanied throughout by Bluebeard, a fairy tale that is both a model of the genre and a pure curiosity machine. At once a work of history and economic anthropology, the book meticulously analyses the devices designed by markets to arouse, excite, and sustain curiosity: a window display, practices of 'teasing', packaging, bus shelters, mobile internet technologies ... In the Bettencourt and Strauss-Kahn affairs and the Wikileaks controversy, Cochoy also uncovers the work of investigative journalism and its attention-grabbing 'scoops', revealing the secrets of the revealers of secrets. Available in English for the first time, this major work will arouse readers' curiosity over the course of its unusual and colourful journey. By the end, now better informed and more cautious, they will be able to identify the traps of which they are the target. So long as curiosity is kept at bay, at least!