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1. |
Record Nr. |
UNINA9910153749503321 |
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Autore |
Caponi Paolo |
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Titolo |
Exposhakespeare : Il Sommo Gourmet, il cibo e i cannibali / / Paolo Caponi, Mariacristina Cavecchi, Margaret Rose |
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Pubbl/distr/stampa |
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Milano, : Ledizioni, 2019 |
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ISBN |
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Descrizione fisica |
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1 online resource (146 p.) |
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Altri autori (Persone) |
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CavecchiMariacristina |
de StasioClotilde |
FitzpatrickJoan |
GrandiRoberta |
OrestanoFrancesca |
ParavanoCristina |
RoseMargaret |
SampietroLuigi |
SonciniSara |
CaponiPaolo |
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Soggetti |
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Food in literature |
Food habits in literature |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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Come un Sommo Gourmet, William Shakespeare è attento ai temi dell’alimentazione e pronto a combinare gli ingredienti del pianto e del riso, della commedia e della tragedia con i sapori più piccanti dell’eros e delle sue molte tavole imbandite. Basti pensare alle allegre crapule di Falstaff, il grasso cinghiale divorato dai triumviri di Antony and Cleopatra, il ricco ma fugace banchetto che appena s’intravede in The Tempest, oltre alle numerose altre scene in cui il cibo è metafora importante e portante dei molteplici sensi del testo. Nella cucina del bardo si sono inoltre formati autori che in modo cannibalesco hanno attinto a piene mani a ingredienti e sapori per cucinare testi inediti, succulenti o rivoltanti. Dai lecca-lecca dei burlesque ottocenteschi, |
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passando per il grano dei Coriolanus di Bertold Brecht e Günter Grass, gli ingredienti shakespeariani lievitano misteriosamente e in modi sorprendenti nella dieta mediterranea di Franco Zeffirelli e Kenneth Branagh oltre che negli allegri brindisi del Falstaff verdiano. |
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2. |
Record Nr. |
UNINA9910437641903321 |
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Autore |
Frank Cochoy |
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Titolo |
On Curiosity : The Art of Market Seduction / / Franck Cochoy ; translated by Jaciara T. Lira |
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Pubbl/distr/stampa |
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Mattering Press, 2016 |
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Manchester : , : Mattering Press, , 2016 |
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©2016 |
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ISBN |
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Descrizione fisica |
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1 online resource (1 online resource) |
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Altri autori (Persone) |
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Soggetti |
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Marketing |
Economics - Sociological aspects |
Curiosity |
Consumer behavior |
Ökonomische Anthropologie |
Wirtschaftssoziologie |
Konsumsoziologie |
Sozialpsychologie |
Marktpsychologie |
Verbraucherverhalten |
Verführung |
Neugier |
Marketingstrategie |
Werbung |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Originally published as: De la curiosite: L'art de la seduction marchande |
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Nota di contenuto |
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1. From Eve to Bluebeard: The Difficult Secularisation of Curiosity. -- 2. Bluebeard: Towards the Marketisation of Curiosity. -- 3. 'Peep Shop'? An Anthropology of Window Displays The Effects of Locks The Effects of Mirrors. -- 4. 'Teasing' Packaging (Teasing, Scene 1) Advertising (Teaser, Scene 2) Continually Agitating Curiosity, or How to Lead a Consumer towards Wonderland Data Matrix . -- 5. 'Closer' Door-closer Closer |
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Sommario/riassunto |
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What draws us towards a shop window display? What drives us to grab a special offer, to enter the privileged circle of premium newspaper subscribers, to peruse the pages of an enticing magazine? Without doubt, it is curiosity - that essential force of everyday action which invites us to break from our habits and to become transported beyond our very selves. Curiosity (whether healthy or unhealthy) is one of the favourite tricks of market seduction. Capturing a public - attracting the attention of a reader, seducing a customer, meeting the expectations of a user, persuading a voter ... - often requires the construction of a set of technical devices that can play upon people's inner motivations. Cochoy invites us to take a sociological trip into these cabinets of curiosity, accompanied throughout by Bluebeard, a fairy tale that is both a model of the genre and a pure curiosity machine. At once a work of history and economic anthropology, the book meticulously analyses the devices designed by markets to arouse, excite, and sustain curiosity: a window display, practices of 'teasing', packaging, bus shelters, mobile internet technologies ... In the Bettencourt and Strauss-Kahn affairs and the Wikileaks controversy, Cochoy also uncovers the work of investigative journalism and its attention-grabbing 'scoops', revealing the secrets of the revealers of secrets. Available in English for the first time, this major work will arouse readers' curiosity over the course of its unusual and colourful journey. By the end, now better informed and more cautious, they will be able to identify the traps of which they are the target. So long as curiosity is kept at bay, at least! |
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