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Record Nr. |
UNINA9910427057403321 |
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Autore |
Annushkina Olga E. |
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Titolo |
The art of going global : a practical guide to a firm's international growth / / Olga E. Annushkina, Alberto Regazzo |
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Pubbl/distr/stampa |
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Cham, Switzerland : , : Palgrave Macmillan, , [2020] |
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©2020 |
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ISBN |
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Edizione |
[1st ed. 2020.] |
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Descrizione fisica |
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1 online resource (xvi, 195 pages) : illustrations |
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Disciplina |
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Soggetti |
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Business |
Globalization |
Markets |
Leadership |
Emerging Markets |
Popular Science in Business and Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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1. Is Your Business Reaching its Full Potential in Global Markets? -- 2. Global E-E-E Mindset: Empathy, Ethics and Engagement -- 3. How to Enter a Foreign Market -- 4. Implementing Internationalization Strategy: People's Issue. |
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Sommario/riassunto |
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Global strategy is different for every company. This book supports you through all core decisions you need to make in order to take your company global. Starting with the most important step – changing the mindset of the entrepreneurial or senior management team - it presents the pros and cons of each choice related to the global strategy definition and uncovers hidden threats and opportunities. With a pragmatic toolkit provided at the end of each chapter, The Art of Going Global will help to improve your decision-making capabilities in relation to a range of challenges including: · Foreign market selection · Adaptation · Cross-cultural management · Entry mode options With case studies and insights illustrating how to apply each toolkit, this book will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the pros and cons of |
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different strategic scenarios, and ultimately drive you to create a clear global vision and strategy for your firm. . |
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