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1. |
Record Nr. |
UNINA9910416482403321 |
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Autore |
Barrey Sandrine |
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Titolo |
La captation des publics : C'est pour mieux te séduire, mon client... / / Franck Cochoy |
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Pubbl/distr/stampa |
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Toulouse, : Presses universitaires du Midi, 2019 |
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ISBN |
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Descrizione fisica |
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1 online resource (299 p.) |
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Altri autori (Persone) |
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CochoyFranck |
CusinFrançois |
FijalkowYgal |
LalanneMichèle |
Le FournierViviane |
LoiseauGérard |
MartinDavid |
WojcikStéphanie |
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Soggetti |
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Sociology |
captation |
politique |
consommation |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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Qui, en gestion, en politique ou en sciences sociales, n'a jamais entendu parler de “captation” des clients, des électeurs, des personnes ? Et pourtant, qui sait vraiment quels sont les ressorts et les enjeux de “la captation des publics” ? La parabole du Petit chaperon rouge suffirait-elle à circonscrire ces pratiques ? Les auteurs du présent ouvrage tentent d'éclairer ces questions à partir de terrains aussi diversifiés que les techniques marchandes (emballage, étiquetage, merchandising), la banque, les cybermarchés, la démocratie électronique, la téléphonie ou les marchés financiers. Ils nous invitent à saisir la pluralité des opérations de captation, qui vont de l'attraction à la fidélisation, en passant par l'information et la séduction. Ils nous |
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montrent que ces pratiques consistent à articuler dispositifs techniques de gestion et dispositions sociales des publics visés. Ils nous font surtout découvrir le caractère très ambigu de ces relations qui, loin de se limiter à de simples rapports de domination ou de manipulation, ouvrent rapidement sur la figure du capteur-capté. L'importance du sujet traité, mais aussi ses enjeux théoriques, pratiques, voire politiques, intéresseront un vaste public : étudiants et chercheurs en gestion, en sciences sociales et en sciences politiques, mais aussi praticiens et simples consommateurs et/ou citoyens soucieux de mieux comprendre et peut-être de mieux maîtriser les modalités de leurs rapports quotidiens. |
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2. |
Record Nr. |
UNINA9910787840803321 |
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Autore |
Boyarkin O. M (Oleg Mikhilovich) |
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Titolo |
Advanced particle physics / / O.M. Boyarkin |
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Pubbl/distr/stampa |
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Boca Raton : , : CRC Press, , 2011 |
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ISBN |
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0-429-18731-9 |
1-4398-6315-6 |
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Descrizione fisica |
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1 online resource (1,221 pages) : illustrations |
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Disciplina |
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Soggetti |
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Particles (Nuclear physics) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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Volume 1. Particles, fields, and quantum electrodynamics -- Volume 2. The standard model and beyond. |
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3. |
Record Nr. |
UNINA9910796416703321 |
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Titolo |
Frantz Fanon's Black skin, white masks : new interdisciplinary essays / / Max Silverman, editor |
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Pubbl/distr/stampa |
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Manchester : , : Manchester University Press, , [2005] |
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©2005 |
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ISBN |
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Edizione |
[Paperback edition.] |
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Descrizione fisica |
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Collana |
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Disciplina |
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Soggetti |
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Black people - Social conditions |
Race relations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"First published by Manchester University Press in hardback 2005"--Title page verso. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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1. Adieu foulard. Adieu madras / Francoise Verges -- 2. Where to begin? 'Le commencement' in Peau noire, masques blancs and in creolisation / Jim House -- 3. Colonial racisms in the 'metropole' : reading Peau noire, masques blancs in context / Bryan Cheyette -- 4. Frantz Fanon and the Black-Jewish imaginary / Robert Bernasconi -- 5. The European knows and does not know : Fanon's response to Sartre / Max Silverman -- 6. Reflections on the human question / Vicky Lebeau -- 7. Children of violence / David Marriott -- 8. En moi : Frantz Fanon and Rene Maran. |
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Sommario/riassunto |
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First published in 1952, Frantz Fanon's 'Black Skin, White Masks' is one of the most important anti-colonial works of the post-war period. It is both a profound critique of the conscious and unconcious ways in which colonialism brutalises the colonised and a passionate cry from deep within a black body alienated by the colonial system and in search of liberation from it. This volume is the first collection of essays specifically devoted to Fanon's text. It offers a wide range of interpretations of the text by leading scholars in a number of disciplines. Chapters deal with Fanon's Martinican heritage, Fanon and Creolism, ideas of race and racism and new humanism, Fanon and Sartre, representations of Blacks and Jews, and the psychoanalysis of race, gender and violence. Contributors offer new ways of reading the |
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text and the volume as a whole constitutes an important contribution to the growing field of Fanon studies. |
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