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Record Nr. |
UNINA9910416473003321 |
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Autore |
Baz Illel Kieser’l |
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Titolo |
Du lien marchand : Comment le marché fait société / / Franck Cochoy |
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Pubbl/distr/stampa |
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Toulouse, : Presses universitaires du Midi, 2019 |
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ISBN |
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Descrizione fisica |
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1 online resource (402 p.) |
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Altri autori (Persone) |
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BrunoIsabelle |
CallonMichel |
CalvignacCédric |
CochoyFranck |
CollSami |
DevilleJoe |
GaertnerLaure |
KessousEmmanuel |
KjellbergHans |
MallardAlexandre |
McFallLiz |
MelletKevin |
RaimondÉlodie |
Winnepenninckx-KieserJacqueline |
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Soggetti |
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Internet marketing |
Marketing - Social aspects |
Economics - Sociological aspects |
Selling |
Online social networks |
Social media |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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Contrairement à ce que l’on croit souvent, le marché ne fait pas que dissoudre des liens mais en crée de nouveaux. Partout, communautés |
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de clients, sites de rencontre, régulations marchandes, cartes de fidélité, cadeaux d’entreprise, associations professionnelles, outils du marketing viral, réseaux sociaux électroniques, contrats commerciaux, inventent et font proliférer des formes de liens inédites à partir de la rencontre entre les partenaires de l’échange. Il convient donc d’étudier comment le marché « fait » et « défait » société, et donc « refait » cette dernière, et d’explorer in fine les conséquences de telles transformations. Tel est le programme suivi par l’ouvrage, en trois volets. Le premier fournit des cadres d’analyse et des exemples pour mieux penser et comprendre la façon dont le lien s’inscrit au cœur du marché. Le second volet explore les différentes facettes du marketing du lien, d’abord sur Internet, avec toutes les techniques du marketing viral ou de la captation marchande des « blogueurs », puis sous d’autres formes, qui vont des techniques classiques de fidélisation à l’usage des cadeaux comme moyen de développer les relations commerciales. Enfin, le troisième volet porte sur les relations étonnantes qui se nouent entre lien, affect et marché, du côté de l’assurance-vie et du crédit, mais aussi de l’accueil et de la détention des objets marchands dans notre vie intime, voire de la formation des liens amoureux. |
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2. |
Record Nr. |
UNINA9910337871203321 |
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Autore |
Vogl Gero |
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Titolo |
Adventure Diffusion : From Meandering Molecules to the Spreading of Plants, Humans, and Ideas / / by Gero Vogl |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
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ISBN |
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Edizione |
[1st ed. 2019.] |
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Descrizione fisica |
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1 online resource (162 pages) |
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Disciplina |
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Soggetti |
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Statistical physics |
System theory |
Computational complexity |
Dynamics |
Social sciences—Data processing |
Social sciences—Computer programs |
Emigration and immigration |
Statistical Physics and Dynamical Systems |
Complex Systems |
Complexity |
Computational Social Sciences |
Migration |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Laws of diffusion and how they were found by unconventionally acting and thinking scientists (Brownian motion, Fourier’s theory of heat, Fick’s laws, Einstein-Smoluchowski’s random walk, Perrin’s experiments) -- Invasion of exotic plants (chestnut leaf miner moth, ragweed) -- Wave of advance (Fisher, Luther) -- Neolithic migration (Eurasia, Americas) -- Spread of languages (Indo-European in the past, endangered languages of today) -- Spread of diseases -- Spread of innovations. |
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Sommario/riassunto |
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This easy-to read book looks at the many ways in which diffusion bears on processes that involve dispersion, starting from the Brownian motion of molecules, covering the invasion of exotic plants, migration |
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of populations, epidemics, and extending to the spreading of languages and ideas. Recently, there has been a growing interest in understanding migrations, diffusion and spreading outside the “hard” natural sciences of physics and chemistry, for example the spreading of plants introduced as a result of globalization. Another fascinating story is that of human migration in the distant past, i.e. the immigration of our ancestors who brought agriculture from the Near East, or the fast spread of the Palaeo-Indians into the Americas after the end of the Ice Age. Likewise, the spread of languages in the past, and even more so the current spread and retreat of languages will be described here in terms of diffusion. By understanding these principles, there is hope that some of the less common languages that are threatened by globalization can be saved. Another important implication discussed by the author concerns the outbreak of epidemics; these may be mitigated if we understand their spreading mechanism. Last but not least the spreading of ideas and innovations, a process which changes the world sometimes faster than we wish, can also be usefully described in this picture. |
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