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1. |
Record Nr. |
UNINA9910463747803321 |
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Autore |
Le Bon Joël (College teacher) |
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Titolo |
Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers / / Joël Le Bon, Carl A. Herman |
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Pubbl/distr/stampa |
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (176 p.) |
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Collana |
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Selling and sales force management collection, , 2163-9582 |
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Disciplina |
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Soggetti |
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Selling - Key accounts |
Marketing - Key accounts |
Customer services |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (pages 147-149) and index. |
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Nota di contenuto |
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1. Key account management, organizational alignment, and the selling center -- 2. Building and delivering value to key accounts -- 3. Leveraging collaborative CRM and technology -- 4. Business customer marketing and key account development -- Conclusion -- Biographies -- References -- Index. |
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Sommario/riassunto |
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Now more than ever, companies are faced with a critical and challenging truth. Today's customer is demanding more attention, superior service, and the expertise of a dedicated sales team. Suppliers must make difficult choices to determine how to allocate limited resources, including which customers receive the highest level of service. Increasingly, supply side organizations are working to design and implement key account programs to meet or exceed these expectations. Key account management is a specific business strategy that involves complex sales processes, large-scale negotiations, and the alignment of multiple internal and external stakeholders. This multi-pronged process is anything but straightforward, and the business world is filled with examples of key account programs that have not achieved the expected results. This book addresses the strategic challenges facing top executives and sales leaders as they |
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build strategies to better manage their key accounts. |
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2. |
Record Nr. |
UNINA9910416102803321 |
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Titolo |
Advances in Plant Microbiome and Sustainable Agriculture : Functional Annotation and Future Challenges / / edited by Ajar Nath Yadav, Ali Asghar Rastegari, Neelam Yadav, Divjot Kour |
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Pubbl/distr/stampa |
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Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2020 |
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ISBN |
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Edizione |
[1st ed. 2020.] |
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Descrizione fisica |
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1 online resource (XXII, 278 p. 31 illus., 29 illus. in color.) |
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Collana |
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Microorganisms for Sustainability, , 2512-1898 ; ; 20 |
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Disciplina |
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Soggetti |
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Agriculture |
Microbial ecology |
Microbial genetics |
Plant biotechnology |
Microbial Ecology |
Microbial Genetics |
Plant Biotechnology |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Chapter 1. Phosphorus Solubilization and Mobilization: Mechanisms, Current Developments and Future Challenge -- Chapter 2. Potassium Solubilization and Mobilization: Functional Impact on Plant Growth for Sustainable Agriculture -- Chapter 3. Zinc Solubilization and Mobilization: A Promising Approach for Cereals Biofortification -- Chapter 4. Microbial ACC-deaminase attributes: perspectives and applications in stress agriculture -- Chapter 5. Plant Microbiomes with Phytohormones Attribute for Plant Growth and Adaptation under the Stress Conditions -- Chapter 6. Mechanisms of Plant Growth Promotion and Functional Annotation in Mitigation of Abiotic Stress -- Chapter 7. Microbiomes Associated with Plant Growing Under the Hypersaline Habitats and Mitigation of Salt Stress -- Chapter 8. Alleviation of Cold Stress by Psychrotrophic Microbes -- Chapter 9. Microbes-Mediated |
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Mitigation of Drought Stress in Plants: Recent Trends and Future Challenges -- Chapter 10. Microbial Consortium with Multifunctional Plant Growth Promoting Attributes: Future Perspective in Agriculture -- Chapter 11. Cyanobacteria as Biofertilizers: Current Research, Commercial Aspects, and Future Challenges. |
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Sommario/riassunto |
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Microbes are ubiquitous in nature, and plant-microbe interactions are a key strategy for colonizing diverse habitats. The plant microbiome (epiphytic, endophytic and rhizospheric) plays an important role in plant growth and development and soil health. Further, rhizospheric soil is a valuable natural resource, hosting hotspots of microbes, and is vital in the maintenance of global nutrient balance and ecosystem function. The term endophytic microbes refers to those microorganisms that colonize the interior the plants. The phyllosphere is a common niche for synergism between microbes and plants and includes the leaf surface. The diverse group of microbes are key components of soil-plant systems, and where they are engaged in an extensive network of interactions in the rhizosphere/endophytic/phyllospheric they have emerged as an important and promising tool for sustainable agriculture. Plant microbiomes help to directly or indirectly promote plant growth using plant growth promoting attributes, and could potentially be used as biofertilizers/bioinoculants in place of chemical fertilizers. This book allows readers to gain an understanding of microbial diversity associated with plant systems and their role in plant growth, and soil health. Offering an overview of the state of the art in plant microbiomes and their potential biotechnological applications in agriculture and allied sectors, it is a valuable resource for scientists, researchers and students in the field of microbiology, biotechnology, agriculture, molecular biology, environmental biology and related subjects. |
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