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Record Nr. |
UNINA9910412146603321 |
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Autore |
Duffner Tobias |
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Titolo |
Strategic Equity Partnerships in Professional Football : Evidence on Stakeholder Attitudes for the Case of the German Bundesliga / / by Tobias Duffner |
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Pubbl/distr/stampa |
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Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2020 |
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ISBN |
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Edizione |
[1st ed. 2020.] |
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Descrizione fisica |
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1 online resource (375 pages) |
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Collana |
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Event- und Impaktforschung, , 2662-9232 |
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Disciplina |
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Soggetti |
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Business |
Management science |
Sports - Economic aspects |
Business and Management |
Sports Economics |
Germany |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Introduction -- Research Gaps and Research Questions -- Theoretical Framework – General Partnership Literature -- Strategic Equity Partnerships in the Football Business -- Research Design -- Empirical Findings and Discussion -- Management Implications and Recommendations -- Research Summary. |
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Sommario/riassunto |
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The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action. |
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