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1. |
Record Nr. |
UNINA9910452582003321 |
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Autore |
Lord Bob <1963-> |
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Titolo |
Converge [[electronic resource] ] : transforming business at the intersection of marketing and technology / / Bob Lord, Ray Velez |
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Pubbl/distr/stampa |
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Hoboken, N.J., : John Wiley & Sons, Inc., 2013 |
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ISBN |
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1-118-63222-2 |
1-299-47581-7 |
1-118-63224-9 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (258 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Business |
Marketing |
Technological innovations |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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The collision of media, technology, and creativity -- Media -- Technology -- Creativity -- Building the renaissance organization -- How delta got its groove back -- Convergence catalysts -- Media -- How the fickle consumer uses media -- The upfronts -- Just because it?s digital doesn?t mean it?s fast -- Imagining brands as publishers -- Convergence catalysts -- Ubiquitous computing -- What is ubiquitous computing? -- The home, connected -- The self, quantified -- How business can respond -- Convergence catalysts -- The cloud -- Grasping the cloud -- From EC2 to the royal wedding -- Fast, cheap and in control -- A tsunami of data -- Clouding the cloud issue -- Convergence catalysts. |
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Sommario/riassunto |
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The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world''s largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares |
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their first-hand experience working closely with global brands-including AXE, Intel, Samsung, and Kellogg-to |
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2. |
Record Nr. |
UNINA9910411949403321 |
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Titolo |
India and the European Union in a Turbulent World / / edited by Rajendra K. Jain |
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Pubbl/distr/stampa |
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Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2020 |
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ISBN |
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Edizione |
[1st ed. 2020.] |
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Descrizione fisica |
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1 online resource (246 pages) : illustrations |
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Disciplina |
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Soggetti |
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Europe - Politics and government |
International organization |
Diplomacy |
Comparative government |
European Politics |
International Organization |
Comparative Politics |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Chapter 1: India, Europe, Trump and the World Order -- Chapter 2: India, Europe and the Postwar Liberal Order -- Chapter 3: Indian Economic Diplomacy towards the European Union -- Chapter 4: India-EU Free Trade Agreement: Process, Issues, Prospects -- Chapter 5: Brexit, Europe and India -- Chapter 6: India, Europe and Counter-terrorism -- Chapter 7: India, Europe and Kashmir: Clash of Worldviews -- Chapter 8: India, Europe and Human Rights -- Chapter 9: India, Europe/EU and Non-Proliferation -- Chapter 10: India, the European Union and Climate Change: The Paris Agreement and After -- Chapter 11: India and European Narratives on Migration: Convergence and Divergence. |
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Sommario/riassunto |
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The book examines how the European Union, which in the past had tended to be seen by India as an undervalued partner, is now increasingly part of most conversations in fields like the economy, technology, standards, best practices, development, defence and security. The book shows that the renewed focus on Europe is the result of changing geopolitics, India's own priorities, Europe's growing relevance in the post-Brexit era, China's expanding footprint in the continent, and the search for alternatives to the loss of the UK as the gateway to Europe. The uncertainty inherent in the Brexit process and with the UK ceasing/having ceased to be the traditional gateway to Europe, India has been compelled to revisit, re-examine and rethink its own policies towards Europe and search for alternatives to Britain. |
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