|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910407719803321 |
|
|
Autore |
Helmold Marc |
|
|
Titolo |
Total Revenue Management (TRM) : Case Studies, Best Practices and Industry Insights / / by Marc Helmold |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
|
|
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Edizione |
[1st ed. 2020.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (201 pages) |
|
|
|
|
|
|
Collana |
|
Management for Professionals, , 2192-8096 |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Sales management |
Business logistics |
Market research |
Service industries |
Sales/Distribution |
Supply Chain Management |
Market Research/Competitive Intelligence |
Services |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di contenuto |
|
Chapter 1 Total Revenue Management (TRM) -- Chapter 2 Pricing Elements and Price Elasticity -- Chapter 3 Pricing as Part of the Corporate Strategy -- Chapter 4 Pricing Strategies -- Chapter 5 Supply Chain Management and Distribution Channels -- Chapter 6 Value Drivers in Revenue Management -- Chapter 7 Audits as Tool to evaluate Value -- Chapter 8 TRM for Services -- Chapter 9 Creating the Value Proposition -- Chapter 10 TRM in companies with financial Difficulties -- Chapter 11 Pricing in the Automotive Industry -- Chapter 12 Pricing in the Hospitality Industry -- Chapter 13 Pricing in the Aviation Industry -- Chapter 14 Pricing in the Healthcare Sector -- Chapter 15 Pricing Strategy in the Beer Industry -- Chapter 16 Outlook: Full Revenue Management (FRM) -- Glossary -- Index. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a |
|
|
|
|