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1. |
Record Nr. |
UNINA9910464899303321 |
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Autore |
Minton Elizabeth A. |
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Titolo |
Belief systems, religion, and behavioral economics : marketing in multicultural environments / / Elizabeth A. Minton and Lynn R. Kahle |
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Pubbl/distr/stampa |
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
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ISBN |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (162 p.) |
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Collana |
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Economics collection, , 2163-7628 |
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Disciplina |
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Soggetti |
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Economics - Religious aspects |
Economics - Psychological aspects |
Multiculturalism in advertising |
Consumer behavior - Religious aspects |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Part of: 2014 digital library. |
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Nota di bibliografia |
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Includes bibliographical references (pages 123-135) and index. |
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Nota di contenuto |
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Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index. |
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Sommario/riassunto |
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Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior. |
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2. |
Record Nr. |
UNINA9910404224203321 |
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Autore |
José Augusto Cardoso Bernardes |
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Titolo |
Francisco Dias Gomes. Duas tragédias clássicas: Ifigénia e Electra |
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Pubbl/distr/stampa |
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Coimbra University Press, 2020 |
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ISBN |
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Descrizione fisica |
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1 online resource (194 p.) |
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Collana |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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This book includes an introduction about the reception of ancient Greek theatre among the members of the Portuguese Arcadia Lusitana in general, to contextualize the production of Francisco Dias Gomes. It is followed by the edition of two tragedies - Iphigeneia and Electra -, in both cases with a large introduction, mainly foccused on the relation between the two plays from the 18th century and their ancient models. |
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