1.

Record Nr.

UNINA9910392713203321

Autore

Trček Denis

Titolo

Trust and Reputation Management Systems [[electronic resource] ] : An e-Business Perspective / / by Denis Trček

Pubbl/distr/stampa

Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018

ISBN

3-319-62374-5

Edizione

[1st ed. 2018.]

Descrizione fisica

1 online resource (95 pages)

Collana

SpringerBriefs in Information Systems, , 2192-4929

Disciplina

658.4038011

Soggetti

Management information systems

E-commerce

E-business

Electronic commerce

Internet marketing

Business Information Systems

e-Commerce/e-business

e-Business/e-Commerce

Online Marketing/Social Media

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di bibliografia

Includes bibliographical references at the end of each chapters.

Nota di contenuto

Introduction -- A Brief Overview of Trust and Reputation Over Various Domains -- Computational Trust and Reputation Management -- An Implementation Roadmap -- Anticipated Uses of the Presented Tools -- Trust and Reputation Systems - Conclusions.

Sommario/riassunto

This book provides an understanding of the core pillars of trust and reputation systems in electronic business settings. It presents the main existing methods and evaluates them from a managerial point of view. The book outlines the necessary technological environment without entangling the reader in too much technical detail. An implementation roadmap on a strategic and tactical level is given as well as guidance on linking trust and reputation management to existing information systems. Existing standards and solutions like recommendation systems, web services, semantic and big data technologies are put into context to prevent subverting efforts using false ratings, faked



identities and other security issues. An outlook into recent and future developments completes the book.