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Record Nr. |
UNINA9910383846903321 |
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Titolo |
Augmented Reality and Virtual Reality : Changing Realities in a Dynamic World / / edited by Timothy Jung, M. Claudia tom Dieck, Philipp A. Rauschnabel |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
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ISBN |
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Edizione |
[1st ed. 2020.] |
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Descrizione fisica |
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1 online resource (xii, 409 pages) : illustrations |
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Collana |
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Progress in IS, , 2196-8713 |
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Disciplina |
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Soggetti |
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Business information services |
Computer networks |
Tourism |
Management |
Social sciences - Data processing |
Digital humanities |
Electronic data processing - Management |
IT in Business |
Computer Communication Networks |
Tourism Management |
Computer Application in Social and Behavioral Sciences |
Digital Humanities |
IT Operations |
Realitat augmentada |
Realitat virtual |
Congressos |
Llibres electrònics |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Part I: AR &VR in Business, Retail and Marketing -- Part II: AR & VR for City Planning, Smart Cities and Autonomous Vehicles -- Part III: Ar & VR for Health and Wellbeing -- Part IV: AR & VR in Theatre Productions and |
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Journalism -- Part V: AR & VR in Production and Manufacturing -- Part VI: AR & VR in Education -- Part VII: AR & VR in Tourism, Museums and Events -- Part VIII: AR & VR in Research -- Part IX: AR & VR App Design and Content Creation. . |
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Sommario/riassunto |
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This book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, healthcare, tourism, events, fashion, entertainment, retail and the gaming industry. The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike. |
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