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Record Nr. |
UNINA9910373886703321 |
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Autore |
Spanke Matthias |
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Titolo |
Retail Isn't Dead : Innovative Strategies for Brick and Mortar Retail Success / / by Matthias Spanke |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
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ISBN |
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Edizione |
[1st ed. 2020.] |
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Descrizione fisica |
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1 online resource (139 pages) |
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Disciplina |
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Soggetti |
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Business |
Management science |
Consumer behavior |
Strategic planning |
Leadership |
Business and Management |
Consumer Behavior |
Business Strategy and Leadership |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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1. Testing and Playing -- 2. Paid Experience -- 3. Pop-up Shop -- 4. Community Hub -- 5. Augmented Reality -- 6. Virtual Reality -- 7. Artificial Intelligence -- 8. RFID: Radio Frequency Identification -- 9. Social Networks -- 10. In-Store Apps -- 11. Easy Checkout -- 12. Pickup and Returns -- 13. Delivery -- 14. Point of Sale -- 15. Rent, Resale, Redesign -- 16. Closing Words. |
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Sommario/riassunto |
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This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world. The benefits of online commerce can be transferred to physical retail, and brick-and-mortar businesses can expand on their existing advantages. Using these strategies, physical stores can not only compete with online retail, they can offer even more to their customers. Store |
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closures are taking place at a staggering rate, and this book offers guidance on how to overcome the so-called retail apocalypse. The book offers 15 innovative strategies on how to: Transfer the benefits of online shopping to physical stores Develop new, interactive brand experiences Apply latest in-store technologies Present customers a more sustainable, greener store experience Also included is are practical tips for each strategy and 50 best-practice examplesfrom around the world. With this book, readers will learn to navigate the changing retail landscape. |
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