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1. |
Record Nr. |
UNINA9910453513603321 |
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Autore |
Ehrenreich John <1943-> |
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Titolo |
The altruistic imagination : a history of social work and social policy in the United States / / John H. Ehrenreich |
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Pubbl/distr/stampa |
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New York, New York : , : Cornell University Press, , 1985 |
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©1985 |
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ISBN |
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0-8014-7122-2 |
1-322-52238-3 |
0-8014-7123-0 |
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Descrizione fisica |
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1 online resource (272 p.) |
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Disciplina |
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Soggetti |
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Social service - United States - History |
Electronic books. |
United States Social policy |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Frontmatter -- Contents -- Preface -- 1. The Origins of American Social Policy -- 2. Casework and the Emergence of Social Work as a Profession -- 3. The Construction of the Welfare State -- 4. The Crisis in Social Work, 1929-1945 -- 5. Social Policy in the Affluent Society, 1945-1960 -- 6. Kennedy, Johnson, and the Great Society -- 7. A House Divided: The Second Crisis in Social Work, 1960-1980 -- 8. The Next Phase -- Notes -- Index |
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Sommario/riassunto |
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Social work and social policy in the United States have always had a complex and troubled relationship. In The Altruistic Imagination, John H. Ehrenreich offers a critical interpretation of their intertwined histories, seeking to understand the problems that face these two vital institutions in American society.Ehrenreich demonstrates that the emphasis of social work has always vacillated between individual treatment and social reform. Tracing this ever-changing focus from the Progressive Era, through the development of the welfare state, the New Deal, and the affluent 1950s and 1960s, into the administration of Ronald Reagan, he places the evolution of social work in the context of political, cultural, and ideological trends, noting the paradoxes inherent |
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in the attempt to provide essential services and reflect at the same time the intentions of the state. He concludes by examining the turning point faced by the social work profession in the 1980s, indicated by a return to casework and a withdrawal from social policy concerns. |
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2. |
Record Nr. |
UNINA9910373886203321 |
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Autore |
Nelson-Field Karen |
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Titolo |
The Attention Economy and How Media Works : Simple Truths for Marketers / / by Karen Nelson-Field |
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Pubbl/distr/stampa |
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Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2020 |
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ISBN |
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Edizione |
[1st ed. 2020.] |
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Descrizione fisica |
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1 online resource (161 pages) : illustrations |
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Disciplina |
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Soggetti |
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Business |
Management science |
Advertising media planning |
Communication |
Telemarketing |
Internet marketing |
Social media |
Digital media |
Business and Management |
Media Planning |
Media and Communication |
Digital Marketing |
Social Media |
Digital and New Media |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Chapter 1 - The First Episode -- Chapter 2 - Big Little Learnings -- |
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Chapter 3 - Attention Science Becomes a Science -- Chapter 4 - The Reinvention of Invention -- Chapter 5 - A Guide to Now and Next -- Chapter 6 - From Realisation to Action: the Diary of a CPO -- Chapter 7 - The Investors -- Chapter 8 - Attention to Ethics -- Chapter 9 - Back to the Future Gazing. |
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Sommario/riassunto |
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In a world of fake news, fast facts and seriously depleted attention stamina, this book offers a considered voice on the advertising chaos that colours our rapidly changing media environment. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer's divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control. Karen Nelson-Field is the Founder and Executive Director of Amplified Intelligence and Professor of Media Innovation at The University of Adelaide, Australia. Karen is a globally acclaimed researcher in media science, is a regular speaker on the major circuits, and has secured research funding from some of the world's largest advertisers. Her first book, Viral Marketing: The Science of Sharing(2013), set the record straight on hunting for 'viral success'. Her work has been noted in The New York Times, Bloomberg Business, CNBC, Forbes, Wall Street Journal, Huffington Post, Contagious and The Drum, and she is a regular media writer for the Australian Financial Review. Karen's commercial work combines tech and innovative methodological design to look closely at attention metrics in a disrupting digital economy. |
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