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1. |
Record Nr. |
UNINA9910367642003321 |
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Autore |
Gellrich Jesse M. <1942-> |
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Titolo |
The Idea of the Book in the Middle Ages : Language Theory, Mythology, and Fiction / / Jesse M. Gellrich |
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Pubbl/distr/stampa |
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Ithaca, NY : , : Cornell University Press, , 1985 |
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©1985 |
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ISBN |
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Descrizione fisica |
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1 online resource (292 p. :) : ill. ; |
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Disciplina |
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Soggetti |
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Learning and scholarship - Europe - History - Medieval, 500-1500 |
Transmission of texts |
Literature, Medieval - History and criticism |
Books - Europe - History - 400-1400 |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Bibliography: p. 257-285. |
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Nota di contenuto |
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Frontmatter -- CONTENTS -- ACKNOWLEDGMENTS -- ABBREVIATIONS -- [1] The Argument of the Book : Medieval Writing and Modern Theory -- [2] The Semiology of Space in the Middle Ages: On Manuscript Painting, Sacred Architecture, Scholasticism, and Music -- [3] The Language of Mythology : On Medieval Grammar and Hermeneutics -- [4] Dante's Liber Occultorum and the Structure of Allegory in the Commedia -- [5] The Origin of Language Reconsidered : Chaucer's House of Fame -- [6] Problems of Misreading: The "Prologue" to The Legend of Good Women -- [7] I nterpreting the "Naked Text" in the "General Prologue" to The Canterbury Tales -- [8] Retrospect: On Historical Change -- BIBLIOGRAPHY -- INDEX |
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Sommario/riassunto |
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This book assess the relationship of literature to various other cultural forms in the Middle Ages. Jesse M. Gellrich uses the insights of such thinkers as Levi-Strauss, Foucault, Barthes, and Derrida to explore the continuity of medieval ideas about speaking, writing, and texts. |
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2. |
Record Nr. |
UNINA9910367254603321 |
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Autore |
Diderich Claude |
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Titolo |
Design Thinking for Strategy : Innovating Towards Competitive Advantage / / by Claude Diderich |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
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ISBN |
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Edizione |
[1st ed. 2020.] |
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Descrizione fisica |
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1 online resource (XII, 219 p. 54 illus.) |
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Collana |
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Management for Professionals, , 2192-8096 |
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Disciplina |
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Soggetti |
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Game theory |
Leadership |
Marketing research |
New business enterprises |
Game Theory, Economics, Social and Behav. Sciences |
Business Strategy/Leadership |
Market Research/Competitive Intelligence |
Start-Ups/Venture Capital |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Part I: The Concepts and Theories Behind Innovative Strategy Design -- Part II: A Structured Approach to Strategy Development -- Part III: Laying the Foundation for a Successful Strategy -- Part IV: Iteratively Developing the Business Model Underlying the Strategy -- Part V: Exposing the Designed Strategy to the Competitive Environment. |
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Sommario/riassunto |
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The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping |
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ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants. |
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