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1. |
Record Nr. |
UNINA9910367246503321 |
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Titolo |
Transforming Japanese Business : Rising to the Digital Challenge / / edited by Anshuman Khare, Hiroki Ishikura, William W. Baber |
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Pubbl/distr/stampa |
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Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 |
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ISBN |
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Edizione |
[1st ed. 2020.] |
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Descrizione fisica |
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1 online resource (xxiii, 265 pages) : illustrations |
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Collana |
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Future of Business and Finance, , 2662-2467 |
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Disciplina |
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Soggetti |
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Management |
Industrial management |
International business enterprises |
Innovation/Technology Management |
Asian Business |
Asia Economic conditions |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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I The Societal and Economic Outlook -- 1 Why Japan's digital transformation is inevitable (Anshuman Khare, Kriti Khare and William W. Baber) -- 2 Rating Japan’s Readiness for an Evolving Digital Economy (Jerry Platt) -- 3 Digital Transformation Execution in Japan (Kieran Gane) -- 4 Digital Transformation challenges in the Japanese Financial Sector: A practitioner’s perspective (Raja Karim) -- 5 The Japanese B2C Retail Industry in the Digital Age (Philippe Huysveld) -- 6 Does the Japanese Work Ethic Conflict with the needs of Retail in the Digital Era? (Hiroki Ishikura and Anshuman Khare) -- II Innovations in Businesses -- 7 Business Model Innovation: A Japanese SME driven to full digitalization by corporate philosophy (William W. Baber, Makoto Sarata and Muga Tsukamoto) -- 8 A Study of a Three-part Entrepreneurial Strategy in an MRO e-Procurement Platform in Japan (Yutaka Mizuno and Nobutaka Odake) -- 9 The Beginnings of Automated Loan Decisioning During Japan’s Lost Decades ? The Case of Gate Finance (James Howard) -- 10 Innovation of Small and Medium-sized Manufacturers in the Digital Age (Nobutaka Odake) -- 11 Digitalization and evolution of business model pathways among |
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Japanese software SMEs (William W. Baber, Arto Ojala and Ricardo Martinez) -- 12 Digital Disruption in Japanese Market Research: Disrupters and a Startup Connecting Incumbents with New Technology (Genjiro Kosaka) -- 13 Recovery from Significant Adversity: How Japanese Retailers Deal with Digital Disruption (Katrin Horn and Sierk Horn) -- 14 Foreign investors’ acceptance and usage of PropTech in the Japanese real estate market (Daniel J. Mills and David Gotsill) -- III The Future -- 15 Artificial Intelligence in Japan: Policy, prospects and obstacles in the automotive industry (Faith Hatani) -- 16 The Evolution and Strategic Operations Perspective on 3D Printing ? The Global and Japanese Experience (Abubaker Haddud, Anshuman Khare and Hiroki Ishikura) -- 17 The future of Fintech in the context of the Japanese main bank system (Kanji Kitamura) -- Index. |
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Sommario/riassunto |
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This book explores how the business transformation taking place in Japan is influenced by the digital revolution. Its chapters present approaches and examples from sectors commonly understood to be visible arenas of digital transformation—3D printing and mobility, for instance—as well as some from not-so-obvious sectors, such as retail, services, and fintech. Business today is facing unprecedented change especially due to the adoption of new, digital technologies, with a noticeable transformation of manufacturing and services. The changes have been brought by advanced robotics, the emergence of artificial intelligence, and digital networks that are growing in size and capability as the number of connected devices explodes. In addition, there are advanced manufacturing and collaborative connected platforms, including machine-to-machine communications. Adoption of digital technology has caused process disruptions in both the manufacturing and services sectors and led to new business models and new products. While examining the preparedness of the Japanese economy to embrace these changes, the book explores the impact of digitally influenced changes on some selected sectors from a Japanese perspective. It paints a big picture in explaining how a previously manufacturing-centric, successful economy adopts change to retain and rebuild success in the global environment. Japan as a whole is embracing, yet also avoiding—innovating but also restricting—various forms of digitalization of life and work. The book, with its 17 chapters, is a collaborative effort of individuals contributing diverse points of view as technologists, academics, and managers. |
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2. |
Record Nr. |
UNINA9910367257003321 |
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Titolo |
Digital and Social Media Marketing : Emerging Applications and Theoretical Development / / edited by Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
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ISBN |
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Edizione |
[1st ed. 2020.] |
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Descrizione fisica |
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1 online resource (337 pages) |
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Collana |
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Advances in Theory and Practice of Emerging Markets, , 2522-5014 |
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Disciplina |
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Soggetti |
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Business information services |
Telemarketing |
Internet marketing |
International economic integration |
Globalization |
IT in Business |
Digital Marketing |
Emerging Markets and Globalization |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Part I: Social Media Marketing -- Chapter 1. Return on investment in social media marketing: Literature review and suggestions for future research -- Chapter 2. The Effect of Fashion e-Blogs on Women's Intention to Use -- Chapter 3. Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-Creation: A Theoretical Analysis -- Chapter 4. Exploring the Demographic Differences on Customers’ Adoption of Social Commerce in Saudi Arabia -- Chapter 5. Developing a Research Instrument to study the impact of Consumer Brand Perception, Consumer Brand Relationship and Consumer Buying Behaviour on Online Apparel Shopping -- Chapter 6. Materialism Effect on Apparel Communitive Consumption Platform Usage: A Research Proposal -- Part II: Social Media Analytics -- Chapter 7. Persona Classification of Celebrity |
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Twitter Users -- Chapter 8. Comparing SERVQUAL for Transportation Services in the Sharing Economy for Emerging Markets Insights from Twitter Analytics -- Part III: Emerging Technology and Digital Marketing -- Chapter 9. Using AI to personalise emotionally appealing advertisement -- Chapter 10. The importance of App Store Optimization (ASO) for hospitality applications -- Chapter 11. Psychological analytics based technology adoption model for effective educational marketing -- Chapter 12. Smart cities and Marketing: the female-relational-orientation -- Chapter 13. Examining the underlying attitudinal components driving technology adoption, adaptation behaviour and outcome in entirety -- Part IV: Digital Marketing: Case Studies and Practitioner Experiences -- Chapter 14. Considerations on Global Social Media Marketing -- Chapter 15. Multi-channel digital marketing strategy in an emerging economy: The case of Flintobox in India -- Chapter 16. Corporations Taking Political Stands on Social Media: Risks, Benefits, and Potential for the Creation of Social Value -- Chapter 17. Using Layout Review and Messaging Analysis to Form Localization Hypotheses: An Example for Localization of E-Commerce Female Clothing Websites for the Russian Market -- Chapter 18. Online Product Localization: Challenges and Solutions in Global Online Marketplaces -- Chapter 19. Taste v. Values: Effective, Authentic, and Nuanced Hyperlocalization in the Digital Marketing Era -- Chapter 20. Localization strategy for business-to-business digital marketing with a focus on industrial metrology -- Chapter 21. Understanding Neuromarketing Techniques and Their Use in Localization -- Chapter 22. Emotional Connection: The Importance of the Brand Voice in Social Media for Global Growth -- Chapter 23. Attracting new students, satisfying current students, and creating fans of an educational institution. |
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Sommario/riassunto |
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and communication technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this as it examines the practice and research related to digital and social media marketing. |
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