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1. |
Record Nr. |
UNINA9910779097203321 |
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Autore |
Turow Joseph |
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Titolo |
The daily you [[electronic resource] ] : how the new advertising industry is defining your identity and your worth / / Joseph Turow |
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Pubbl/distr/stampa |
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New Haven, : Yale University Press, c2011 |
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ISBN |
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1-283-40904-6 |
9786613409041 |
0-300-16652-4 |
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Descrizione fisica |
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1 online resource (288 p.) |
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Disciplina |
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Soggetti |
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Consumer profiling |
Marketing - Technological innovations |
Customer services - Technological innovations |
Advertising |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Front matter -- Contents -- Acknowledgments -- Introduction -- 1. The Power Under The Hood -- 2. Clicks And Cookies -- 3. A New Advertising Food Chain -- 4. Targets Or Waste -- 5. Their Masters' Voices -- 6. The Long Click -- 7. Beyond The "Creep" Factor -- Notes -- Index |
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Sommario/riassunto |
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The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990's, with his hypothetical online newspaper The Daily Me-and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have |
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been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets-and what can be done to stop it. |
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2. |
Record Nr. |
UNINA9910366648403321 |
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Titolo |
Advanced GNSS Tropospheric Products for Monitoring Severe Weather Events and Climate : COST Action ES1206 Final Action Dissemination Report / / edited by Jonathan Jones, Guergana Guerova, Jan Douša, Galina Dick, Siebren de Haan, Eric Pottiaux, Olivier Bock, Rosa Pacione, Roeland van Malderen |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
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ISBN |
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Edizione |
[1st ed. 2020.] |
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Descrizione fisica |
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1 online resource (XXI, 563 p. 290 illus., 270 illus. in color.) |
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Disciplina |
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Soggetti |
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Physical geography |
Atmospheric science |
Earth System Sciences |
Atmospheric Science |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Preface -- Chapter 1. Scientific Background (J. Jones) -- Chapter 2. General Background (J. Jones, G. Guerova, J. Douša, G. Dick, S. de Haan, E. Pottiaux, O. Bock, R. Pacione and H. Vedel) -- Chapter 3. Advanced GNSS Processing Techniques (Working Group 1) (Y. Altiner, F. Alshawaf, J. Bosy, H. Brenot, E. Brockmann, R. Brožková, Z. Deng, G. Dick, W. Ding, J. Douša, K. Eben, M. Eliaš, R. Fernandes, Ganas, Geiger, G. |
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Guerova, T. Hadaś, Hill, P. Hordyniec, F. Hurter, J. Jones, M. Kačmařík, K. Kaźmierski, J. Kaplon, P. Krč, Landskron, X. Li, Lu, J.P. Martins, G. Möller, L. Morel, G. Ófeigsson, R. Pacione, Pikridas, Pottiaux, J. Resler, W. Rohm, Sá, J. Sammer, T. Simeonov, W. Söhne, Stoycheva, Stürze, R. Szabolcs, N. Teferle, S. Thorsteinsson, P. Václavovic, H. Valentim, van Schaeybroeck, P. Viterbo, K. Wilgan, L. Yang, L. Zhao, N. Zinas and Zus) -- Chapter 4. Use of GNSS Tropospheric Products for High-Resolution, Rapid-Update NWP and Severe Weather Forecasting (Working Group 2) (J. S. Arriola, M. Bender, J. Berckmans, H. Brenot, C. Bruyninx, L. De Cruz, S. de Haan, G. Dick, N. Dymarska, K. Eben, G. Guerova, J. Jones, P. Krč, M. Lindskog, M. Mile, G. Möller, N. Penov, E. Pottiaux, J. Resler, W. Rohm, M. Slavchev, K. Stoev, Stoycheva, E. Trzcina and F. Zus) -- Chapter 5. Use of GNSS Tropospheric Products for Climate Monitoring (Working Group 3) (F. Ahmed, Araszkiewicz, Z. Bałdysz, K. Balidakis, Barroso, S. Bastin, S. Beirle, J. Berckmans, O. Bock, J. Böhm, J. Bogusz, M. Bos, E. Brockmann, M. Cadeddu, Chimani, J. Douša, G. Elgered, M. Eliaš, R. Fernandes, M. Figurski, E Fionda, M. Gruszczynska, G. Guerova, J. Guijarro, Hackman, R. Heinkelmann, J. Jones, S. Zengin Kazancı, Klos, Landskron, J.P. Martins, V. Mattioli, Mircheva, S. Nahmani, R T. Nilsson, T. Ning, Nykiel, R. Pacione, Parracho, E. Pottiaux, Ramos, P. Rebischung, Sá, Schuh, Stankunavicius, K. Stępniak, Valentim, R. Van Malderen, P. Viterbo, P. Willis and Xaver) -- Chapter 6. National Status Reports (Guergana Guerova) -- Chapter 7. STSM Reports (Guergana Guerova) -- Appendix. |
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Sommario/riassunto |
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The book (COST Action Final report) summarises the proceedings from COST Action ES1206. COST Action ES1206, Advanced GNSS Tropospheric Products for Severe Weather Events and Climate (GNSS4SWEC), was a 4-year project, running from 2013 to 2017, which coordinated new and improved capabilities from concurrent developments in GNSS, meteorological and climate communities. For the first time, the synergy of multi-GNSS constellations was used to develop new, more advanced tropospheric products, exploiting the full potential of multi-GNSS on a wide range of temporal and spatial scales - from real-time products monitoring and forecasting severe weather, to the highest quality post-processed products suitable for climate research. The Action also promoted the use of meteorological data as an input to real-time GNSS positioning, navigation, and timing services and has stimulated knowledge and data transfer throughout Europe and beyond. . |
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