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1. |
Record Nr. |
UNINA9910358260303321 |
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Autore |
Baldini, Massimo |
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Titolo |
Gli italiani / Massimo Baldini ; testi scelti da Claudio Giunta ; con uno scritto di Antonio Marra |
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Pubbl/distr/stampa |
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Bologna : il Mulino, 2019 |
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ISBN |
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Descrizione fisica |
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Disciplina |
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Locazione |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910453789703321 |
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Titolo |
Asset prices and monetary policy [[electronic resource] /] / edited by John Y. Campbell |
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Pubbl/distr/stampa |
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Chicago, : University of Chicago Press, 2008 |
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ISBN |
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1-281-95929-4 |
9786611959296 |
0-226-09212-7 |
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Descrizione fisica |
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1 online resource (444 p.) |
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Collana |
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A National Bureau of Economic Research conference report |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Monetary policy |
Securities - Prices |
Speculation |
Capital assets pricing model |
Investment analysis - Mathematics |
Capital investments |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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Measuring the macroeconomic risks posed by asset price booms / Stephen G. Cecchetti -- Expectations, asset prices, and monetary policy : the role of learning / Simon Gilchrist and Masashi Saito -- Optimal monetary policy with collateralized household debt and borrowing constraints / Tommaso Monacelli -- Inflation illusion, credit, and asset prices / Monika Piazzesi and Martin Schneider -- Learning, macroeconomic dynamics, and the term structure of interest rates / Hans Dewachter and Marco Lyrio -- Revealing the secrets of the temple : the value of publishing central bank interest rate projections / Glenn D. Rudebusch and John C. Williams -- The effect of monetary policy on real commodity prices / Jeffrey A. Frankel -- Noisy macroeconomic announcements, monetary policy, and asset prices / Roberto Rigobon and Brian Sack -- Is bad news about inflation good news for the exchange rate? And, if so, can that tell us anything about the conduct of monetary policy? / Richard H. Clarida and Daniel Waldman. |
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Sommario/riassunto |
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Economic growth, low inflation, and financial stability are among the most important goals of policy makers, and central banks such as the Federal Reserve are key institutions for achieving these goals. In Asset Prices and Monetary Policy, leading scholars and practitioners probe the interaction of central banks, asset markets, and the general economy to forge a new understanding of the challenges facing policy makers as they manage an increasingly complex economic system. The contributors examine how central bankers determine their policy prescriptions with reference to the fluctuating housing market, the balance of debt and credit, changing beliefs of investors, the level of commodity prices, and other factors. At a time when the public has never been more involved in stocks, retirement funds, and real estate investment, this insightful book will be useful to all those concerned with the current state of the economy. |
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3. |
Record Nr. |
UNINA9910793375703321 |
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Autore |
Whatmough Danny |
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Titolo |
Digital PR / / by Danny Whatmough |
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Pubbl/distr/stampa |
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Bingley, England : , : Emerald Publishing, , [2019] |
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©2019 |
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ISBN |
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1-78756-621-8 |
1-78756-619-6 |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (187 pages) |
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Collana |
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Disciplina |
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Soggetti |
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Internet in public relations |
Digital communications |
Public relations - Information services |
Business & Economics - Marketing - General |
Sales & marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Prelims -- 1. Introduction -- 2. Data -- 3. The digital PR ecosystem -- 4. Media relations -- 5. Social media -- 6. Digital content and creativity -- 7. Influencers -- 8. Digital marketing -- 9. Paid media -- 10. Corporate and B2B -- 11. Reporting and measurement -- 12. Emerging technology -- 13. Building a future-proofed PR team -- Further reading -- References -- Index. |
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Sommario/riassunto |
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Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that previously did not exist. This book acts as a guide to this era of transformation. It's a manual that summaries the trends affecting our industry. It examines the techniques that have changed and also investigates some of the new approaches that are starting to emerge. It poses the questions that modern PR practitioners need to ask, whether working in-house or in an agency, and will be equally relevant for those studying PR or coming |
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into the industry as it will those who are hardened professionals facing a future that looks significantly different to the tried and tested approaches of the past. This is a book about opportunity. A book that shines a light on how adoption of data, audience planning and creativity, seen through a digital lens, can transform an industry, making it more relevant and necessary that ever before. It's a celebration of the power of earned media in a world where we are, as consumers of media, increasingly shunning interruptive marketing and looking for connection and true engagement. |
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