1.

Record Nr.

UNINA9910350317303321

Titolo

Fast fashion, fashion brands and sustainable consumption / / edited by Subramanian Senthilkannan Muthu

Pubbl/distr/stampa

Singapore : , : Springer Singapore : , : Imprint : Springer, , 2019

ISBN

9789811312687

9811312680

981-13-1268-0

9789811345982

9789811312670

Edizione

[1st ed. 2019.]

Descrizione fisica

1 online resource (VII, 54 p. 12 illus. in color.)

Collana

Textile Science and Clothing Technology, , 2197-9863

Disciplina

677

Soggetti

Textile industry

Sustainable development

Business logistics

Industrial engineering

Motivation research (Marketing)

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di bibliografia

Includes bibliographical references.

Nota di contenuto

Fast fashion & Sustainable consumption -- Luxury and fashion brand communication differentiation for sustainable consumer –behavior -- Fashion Brands and Consumers approach towards Sustainable Fashion -- Motives of Sharing: Examining Participation in Fashion Reselling & Swapping Markets.

Sommario/riassunto

This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today’s fashion business cycle and its adverse impacts on sustainable fashion are a major issue.