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Record Nr. |
UNINA9910347054503321 |
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Autore |
Geyer-Schulz AndreasMeyer-Waarden, Lars |
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Titolo |
Special issue: Customer empowerment |
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Pubbl/distr/stampa |
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KIT Scientific Publishing, 2014 |
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ISBN |
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Descrizione fisica |
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1 electronic resource (170 p. p.) |
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Collana |
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Customer & Service Systems / Andreas Geyer-Schulz, Lars Meyer-Waarden (Eds.). Karlsruher Institut für Technologie (KIT), Institut für Informationswirtschaft und Marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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The second French-German workshop about Consumer Empowerment took place at the University of Karlsruhe (KIT) between January 10-11, 2013. Within the scope of consumer empowerment scientists discussed recent developments in this field and established cross-disciplinary coop- erations in their own fields of research. |
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