1.

Record Nr.

UNINA9910346923903321

Autore

Krämer Jan

Titolo

Bundling telecommunications services : competitive strategies for converging markets

Pubbl/distr/stampa

KIT Scientific Publishing, 2009

ISBN

1000011570

Descrizione fisica

1 electronic resource (XII, 189 p. p.)

Collana

Studies on eOrganisation and Market Engineering

Lingua di pubblicazione

Tedesco

Formato

Materiale a stampa

Livello bibliografico

Monografia

Sommario/riassunto

With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets.