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Record Nr. |
UNINA9910340844403321 |
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Autore |
Mire Amina |
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Titolo |
Wellness in whiteness : biomedicalization and the promotion of whiteness and youth among women / / Amina Mire |
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Pubbl/distr/stampa |
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2019 |
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Abingdon, Oxon. ; ; New York, NY : , : Routledge, Taylor & Francis Group, , 2020 |
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©2020 |
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ISBN |
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9780815377436 |
0815377436 |
9780815377443 |
0815377444 |
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Descrizione fisica |
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1 online resoource (110 pages) : digital file(s) |
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Collana |
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Routledge research in gender and society ; ; 78 |
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Classificazione |
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SOC000000SOC026000SOC032000 |
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Disciplina |
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Soggetti |
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Body image |
Body image in women |
Beauty, personal |
Black people - Race identity |
White people - Race identity |
Skin - Bleaching - Psychological aspects |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Situating skin : whitening biotechnology -- Pigmentation pathologies and regenerative whiteness -- "Face north and smile" : biomedicalization of ageing and "science based" whiteness therapy -- Racialising consumption : skin-whitening and the global look -- Entrepreneurial innovation in skin-whitening biotechnology : ethical and social implications -- Index. |
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Sommario/riassunto |
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This book analyses the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology. Using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical |
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race theory, it examines technical reports, as well as print and on-line advertisements from pharmaceutical and cosmetics companies for skin-whitening products. With close attention to the promises of ‘ageless beauty’, ‘brightened’, youthful skin and solutions to ‘pigmentation problems’ for non-white women, the author reveals the dynamics of racialization and biomedicalization at work. A study of a significant sector of the globalised health and wellness industries, Wellness in Whiteness will appeal to social scientists with interests in gender, race and ethnicity, biotechnology and embodiment. |
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