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Record Nr. |
UNINA9910337803803321 |
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Autore |
Bonacchi Massimiliano |
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Titolo |
Customer Accounting : Creating Value with Customer Analytics / / by Massimiliano Bonacchi, Paolo Perego |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
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ISBN |
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Edizione |
[1st ed. 2019.] |
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Descrizione fisica |
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1 online resource (VIII, 87 p. 19 illus.) |
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Collana |
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SpringerBriefs in Accounting, , 2196-7873 |
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Disciplina |
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Soggetti |
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Accounting |
Bookkeeping |
Business enterprises—Finance |
Marketing research |
Motivation research (Marketing) |
Big data |
Accounting/Auditing |
Financial Accounting |
Business Finance |
Market Research/Competitive Intelligence |
Consumer Behavior |
Big Data/Analytics |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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1 Introduction -- 2 Customer analytics: definitions, measurement and models -- 3 Customer analytics for internal decision-making and control -- 4 Customer Equity for external reporting and valuation -- 5 Conclusions and trends to look forward. |
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Sommario/riassunto |
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This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting |
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and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses. . |
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