1.

Record Nr.

UNINA9910337803703321

Autore

Akerkar Rajendra

Titolo

Artificial Intelligence for Business / / by Rajendra Akerkar

Pubbl/distr/stampa

Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019

ISBN

3-319-97436-X

Edizione

[1st ed. 2019.]

Descrizione fisica

1 online resource (92 pages)

Collana

SpringerBriefs in Business, , 2191-5482

Disciplina

006.3

Soggetti

Information technology

Business—Data processing

Artificial intelligence

Management

Industrial management

IT in Business

Artificial Intelligence

Innovation/Technology Management

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di contenuto

Chapter 1: Introduction to Artificial Intelligence -- Chapter 2: Machine Learning -- Chapter 3: Deep Learning -- Chapter 4: Recommendation Engines -- Chapter 5: Natural Language Processing -- Chapter 6: Employing AI in Business.

Sommario/riassunto

This book offers a practical guide to artificial intelligence (AI) techniques that are used in business. The book does not focus on AI models and algorithms, but instead provides an overview of the most popular and frequently used models in business. This allows the book to easily explain AI paradigms and concepts for business students and executives. Artificial Intelligence for Business is divided into six chapters. Chapter 1 begins with a brief introduction to AI and describes its relationship with machine learning, data science and big data analytics. Chapter 2 presents core machine learning workflow and the most effective machine learning techniques. Chapter 3 deals with deep learning, a popular technique for developing AI applications. Chapter 4 introduces recommendation engines for business and covers how to



use them to be more competitive. Chapter 5 features natural language processing (NLP) for sentiment analysis focused on emotions. With the help of sentiment analysis, businesses can understand their customers better to improve their experience, which will help the businesses change their market position. Chapter 6 states potential business prospects of AI and the benefits that companies can realize by implementing AI in their processes.