AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots / / by Peter Gentsch

• Record Nr.: UNINA9910337801603321
• Autore: Gentsch Peter
• Pubbl/distr/stampa: Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019
• ISBN: 9783319899572; 3319899570
• Edizione: [1st ed. 2019.]
• Descrizione fisica: 1 online resource (xix, 271 pages) : illustrations (some color), charts
• Collana: Gale eBooks
• Disciplina: 658.80028563
• Soggetti: Quantitative research; Marketing research; Business intelligence; Telemarketing; Internet marketing; Artificial intelligence; Business; Management science; Data Analysis and Big Data; Market Research and Competitive Intelligence; Digital Marketing; Artificial Intelligence; Business and Management
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Includes index.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: 1 AI eats the World -- 2 A Bluffer's Guide to AI, Algorithmics and Big Data -- 3 AI Business: Framework and Maturity Model -- 4 Conversational AI: How (Chat) Bots will reshape the Digital Experience -- 5 AI Best and Next Practices -- 6 Conclusion and Outlook: Algorithmic Business - Quo Vadis?.
• Sommario/riassunto: AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, ; sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics andAI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses - Gentsch shows you how to make sure yours makes that transition better than your competitors.