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1. |
Record Nr. |
UNINA9910337797403321 |
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Autore |
Stewart David W |
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Titolo |
Financial Dimensions of Marketing Decisions / / by David W. Stewart |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
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ISBN |
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Edizione |
[1st ed. 2019.] |
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Descrizione fisica |
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1 online resource (257 pages) |
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Collana |
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Palgrave Studies in Marketing, Organizations and Society, , 2661-8621 |
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Disciplina |
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Soggetti |
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Marketing |
Industrial organization |
Business enterprises - Finance |
Organization |
Corporate Finance |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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1. Introduction -- 2. The Financial Imperative of Marketing -- 3. Business Models: How Firms Make Money -- 4. Estimating Cash Flows -- 5. Intermediate Marketing Outcome Measures and Metrics -- 6. Linking Marketing Outcomes to Financial Performance -- 7. Creating and Measuring Brand Value -- 8. Customer Life Time Value: The Significance of Repeat Business -- 9. Anticipating the Future: Managing Risk and Real Options -- 10. Managing Portfolios of Products -- 11. Marketing Strategy and Financial Performance -- 12. Measurement Beyond the Firm. |
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Sommario/riassunto |
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This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects. |
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2. |
Record Nr. |
UNINA9911008920803321 |
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Autore |
Kamenoff Lydia |
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Titolo |
L' Empire |
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Pubbl/distr/stampa |
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Editions L'Harmattan, , 2022 |
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©2022 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (213 pages) |
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Collana |
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Altri autori (Persone) |
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Soggetti |
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Imperialism |
Historiography |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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This collective work explores the concept of empire through historical, literary, political, and sociological lenses, emphasizing the dynamics between center and peripheries. It presents recent research on various empires, highlighting their historical significance and contemporary relevance in the humanities and social sciences. The book examines different imperial experiences, comparing the Roman, Russian, and colonial empires, among others, to explore themes of power, identity, and cultural influence. Contributors include historians and philosophers who provide a multidisciplinary perspective. The intended audience includes scholars and students interested in the comparative and connected histories of empires. |
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