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Record Nr. |
UNINA9910332059103321 |
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Autore |
Spicka Mark E |
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Titolo |
Selling the economic miracle : economic reconstruction and politics in West Germany, 1949-1957 / / Mark E. Spicka [[electronic resource]] |
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Pubbl/distr/stampa |
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New York, : Berghahn Books, 2007 |
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ISBN |
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1-78920-640-5 |
1-84545-223-2 |
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Descrizione fisica |
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1 online resource (xvi, 288 p. ) : ill. ; |
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Collana |
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Monographs in German history Selling the economic miracle |
Monographs in German history ; ; v. 18 |
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Disciplina |
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Soggetti |
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Free enterprise - Germany (West) - History - 20th century |
Free enterprise - History - 20th century - Germany (West) |
Business & Economics |
Economic History |
Germany (West) Politics and government |
Germany (West) Economic policy 1945-1990 |
Germany (West) Economic conditions 1945-1990 |
Germany (West) Social policy History 20th century |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references (p. [262]-276) and index. |
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Nota di contenuto |
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Origins of the social market economy and the currency reform of 1948 -- Market or planned? the 1949 Bundestag election -- The Korean crisis, the social market economy, and public opinion -- Public relations for the social market economy : die Waage -- Creating a CDU/CSU public relations machine : the 1953 Bundestag election -- The triumph of the economic miracle : the CDU/CSU and the 1957 Bundestag election. |
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Sommario/riassunto |
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Through an examination of election campaign propaganda and various public relations campaigns, reflecting new electioneering techniques borrowed from the United States, this work explores how conservative political and economic groups sought to construct and sell a political meaning of the Social Market Economy and the Economic Miracle in West Germany during the 1950s.The political meaning of economics |
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