| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910326253703321 |
|
|
Titolo |
Gastroesophageal reflux disease : theory and research / / Ali Ibrahim Yahya, editor |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
IntechOpen, 2019 |
|
[Place of publication not identified] : , : IntechOpen, , [2019] |
|
©2019 |
|
|
|
|
|
|
|
|
|
ISBN |
|
1-83962-105-2 |
1-78984-481-9 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (74 pages) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Sommario/riassunto |
|
Gastroesophageal reflux disease (GERD) is a very common, global clinical problem. It affects any age group, both males and females, and is seen mainly in developed countries, especially among obese individuals. GERD needs to be treated to prevent nuisance symptoms and long-term complications. The book deals with the diagnosis of GERD, including clinical presentations and diagnostic investigations, and describes the different available conservative, medical, surgical and endoscopic treatments. The book also covers gastroesophageal disease in children, its presentation and treatment. It also deals with the refractory type of gastroesophageal disease including different theories. It is very useful for gastroenterologists and upper gastrointestinal surgeons. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2. |
Record Nr. |
UNINA9910298488203321 |
|
|
Titolo |
Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference / / edited by Jon M. Hawes, George B. Glisan |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
|
|
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Edizione |
[1st ed. 2015.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (562 p.) |
|
|
|
|
|
|
Collana |
|
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, , 2363-6173 |
|
|
|
|
|
|
|
|
Disciplina |
|
330 |
658.4092 |
658.8 |
658.81 |
|
|
|
|
|
|
|
|
Soggetti |
|
Marketing |
Strategic planning |
Leadership |
Sales management |
Business Strategy and Leadership |
Sales and Distribution |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references at the end of each chapters and index. |
|
|
|
|
|
|
|
|
Nota di contenuto |
|
Foreword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education -- Marketing Management -- Sales Force Management—Industrial Marketing -- Marketing of Services -- Research Methodology -- Research in Progress. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in |
|
|
|
|
|
|
|
|
|
|
theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. |
|
|
|
|
|
| |