acknowledging a customer’s creativity and by facilitating the customization of products for their needs and preferences. As has been identified by neuroscientists, emotion and reason are strongly interconnected, and the increasing complexities and diversification found in the products we use demonstrates the growing significance of emotion when designing these products. Society is comprised of humans and artificial products; their integration is important when considering product design, and improving quality-of-life for the customer. ‘Emotional Engineering Vol. 3’ builds on Dr Fukuda’s previous books, ‘Emotional Engineering’ and ‘Emotional Engineering Vol. 2’, and is intended for researchers and professionals in engineering, psychology, management of technology, economics. |