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Record Nr. |
UNINA9910298991303321 |
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Autore |
Qin Zheng |
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Titolo |
E-Commerce Strategy / / by Zheng Qin, Yang Chang, Shundong Li, Fengxiang Li |
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Pubbl/distr/stampa |
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Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2014 |
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ISBN |
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Edizione |
[1st ed. 2014.] |
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Descrizione fisica |
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1 online resource (358 p.) |
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Disciplina |
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Soggetti |
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Computers |
E-commerce |
Information technology |
Business—Data processing |
Information Systems and Communication Service |
e-Commerce/e-business |
IT in Business |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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E-commerce and E-commerce Strategy -- National E-commerce Strategy -- E-commerce Strategy of Industries -- E-commerce Strategy in Enterprises -- E-commerce Strategy under Specific Strategic Environments -- E-commerce Technical Strategy -- The Present Situation and Outlook of E-commerce Strategy. |
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Sommario/riassunto |
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E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce |
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and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China. |
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