Living it up [[electronic resource] ] : our love affair with luxury / / James B. Twitchell

• Record Nr.: UNINA9910779832603321
• Autore: Twitchell James B. <1943->
• Pubbl/distr/stampa: New York, : Columbia University Press, c2002
• ISBN: 0-231-50056-4
• Descrizione fisica: 1 online resource (329 p.)
• Disciplina: 306.3; 306.30973
• Soggetti: Affluent consumers - Psychology; Luxuries - Marketing
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references (p. 289-297) and index.
• Nota di contenuto: Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. Over the Top -- 2. The Social Construction of Luxury -- 3. Let's Go Shopping -- 4. Where Opuluxe Is Made and Who Makes It -- 5. How Luxury Becomes Necessity -- 6. From Shirts to Tulips -- 7. Viva Las Vegas! -- 8. Still Learning from Las Vegas -- Conclusion -- Selected Bibliography -- Index
• Sommario/riassunto: Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury spending in the United States has been growing four times faster than overall spending. It has been characterized by political leaders as vital to the health of the American economy as a whole, even as an act of patriotism. Accordingly, indices of consumer confidence and purchasing seem unaffected by recession. This necessary consumption of unnecessary items and services is going on at all but the lowest layers of society: J.C. Penney now offers day spa treatments; Kmart sells cashmere bedspreads. So many products are claiming luxury status today that the credibility of the category itself is strained: for example, the name "pashmina" had to be invented to top mere cashmere.We see luxury everywhere: in storefronts, advertisements, even in the workings of our imaginations. But what is it? How is it manufactured on the factory floor and in the minds of consumers? Who cares about it and who buys it? And how concerned should we be that ; luxuries are commanding a larger and larger percentage of both our disposable income and our aspirations?Trolling the upscale malls of America, making his way toward the Mecca of Las Vegas, James B. Twitchell comes to some remarkable conclusions. The democratization of luxury, he contends, has been the single most important marketing phenomenon of our times. In the pages of Living It Up, Twitchell commits the academic heresy of paying respect to popular luxury consumption as a force that has united the country and the globe in a way that no war, movement, or ideology ever has. What's more, he claims, the shopping experience for Americans today has its roots in the spiritual, the religious, and the transcendent.Deft and subtle writing, audacious ideas, and a fine sense of humor inform this entertaining and insightful book.

Springer Handbook of Marine Biotechnology / / edited by Se-Kwon Kim

• Record Nr.: UNINA9910298612903321
• Pubbl/distr/stampa: Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2015
• ISBN: 1-78539-636-6; 3-642-53971-8
• Edizione: [1st ed. 2015.]
• Descrizione fisica: 1 online resource (1516 p.)
• Collana: Springer Handbooks, , 2522-8692
• Disciplina: 54; 572; 577.14; 615.19; 628; 631.52; 660.6
• Soggetti: Biotechnology; Environmental engineering; Biochemistry; Pharmaceutical technology; Plant breeding; Environmental chemistry; Environmental Engineering/Biotechnology; Biochemistry, general; Pharmaceutical Sciences/Technology; Plant Breeding/Biotechnology; Environmental Chemistry
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Part A Marine Flora and Fauna -- Part B Tools and Methods -- Part C Genomics -- Part D Algal Technology -- Part E Microbiology and Biotechnology -- Part F Derived Metabolites -- Part G Applications of Marine Biotechnology -- Part H Bioenergy and Biofuels -- Part I Biomedical Applications -- Part J Industrial Applications -- Subject Index -- Acknowledgements -- About the Authors.
• Sommario/riassunto: The Springer Handbook of Marine Biotechnology provides, for the first time, a complete and consistent overview of the methods, applications, and products of marine biotechnology. Since a large portion of the surface of the earth is covered by the oceans and more than 80% of living organisms are found in aquatic ecosystems, they constitute a rich reservoir for various chemical materials and (bio-)chemical processes. Marine biotechnology studies these biochemical materials and processes from marine sources and makes them available to applications as pharmaceuticals, cosmeceuticals or nutraceuticals as well as for the production of bioenergy and biofuels. Edited by Prof. Dr. Se-Kwon Kim, a renowned expert with a longstanding experience, and including over 60 chapters from leading international scientists, this handbook is a major authoritative desk reference for everyone interested or working in the field of marine biotechnology and bioprocessing. The handbook is divided into 10 parts. Part A: Marine Flora and Fauna. Part B: Tools and Methods in Marine Biotechnology. Part C: Marine Genomics. Part D: Marine Algal Biotechnology. Part E: Marine Microbiology and Biotechnology. Part F: Marine-Derived Metabolites. Part G: Application of Marine Biotechnology. Part H: Bioenergy and Biofuels. Part I: Biomedical Applications. Part J: Industrial Applications. Key topics include: - Marine flora and fauna - Tools and methods in marine biotechnology - Marine genomics - Marine microbiology - Bioenergy and biofuels - Marine bioproducts for industrial applications - Marine bioproducts for medical and pharmaceutical applications - and many more...