Record Nr.

UNINA9910298544403321

Autore

Tiwari Rajnish

Titolo

Aiming Big with Small Cars : Emergence of a Lead Market in India / / by Rajnish Tiwari, Cornelius Herstatt

Pubbl/distr/stampa


Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014

ISBN

3-319-02066-8

Edizione

[1st ed. 2014.]

Descrizione fisica

1 online resource (248 p.)

Collana

India Studies in Business and Economics, , 2198-0012

Disciplina

338.926

Soggetti

Management

Industrial management

Globalization

Markets

Economic policy

Leadership

Automotive engineering

Innovation/Technology Management

Emerging Markets/Globalization

R & D/Technology Policy

Business Strategy/Leadership

Automotive Engineering

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

1.Setting the Scene: The Changing Innovation Landscape -- 2.Developing Countries and Innovation: Innovation Opportunities Spread Globally -- 3.Exploring Opportunities for Global Innovation: Contribution of the Lead Market Strategy -- 4.Growing Demand for Affordable Solutions: India as an Emerging Hub for Frugal Designs -- 5.Need for a Rethink: Challenging the Conventional Wisdom on Innovation Strategies -- 6.Investigating India’s Small Car Industry: Emergence of a Lead Market for Frugal Designs -- 7.Profile of India’s Automobile Industry -- 8.Role of Small Cars in India’s Passenger Car Segment -- 9.Shaping the Context -- 10.Conclusions.

Sommario/riassunto

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.