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Record Nr. |
UNINA9910298534203321 |
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Autore |
Trapp Martin |
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Titolo |
Realizing Business Model Innovation : A Strategic Approach for Business Unit Managers / / by Martin Trapp |
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Pubbl/distr/stampa |
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Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2014 |
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ISBN |
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Edizione |
[1st ed. 2014.] |
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Descrizione fisica |
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1 online resource (196 p.) |
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Disciplina |
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Soggetti |
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Leadership |
Business |
Management science |
Management |
Industrial management |
Business Strategy/Leadership |
Business and Management, general |
Innovation/Technology Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Definition of business model innovation in established firms -- Placing business model innovation into the arena of corporate entrepreneurship -- A conceptual business model innovation process model -- Business model innovation management practices for business unit managers. |
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Sommario/riassunto |
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Today’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, |
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