|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910298530503321 |
|
|
Autore |
Buliga Oana |
|
|
Titolo |
Measures for Innovating Business Models : An Empirical Study of German SMEs / / by Oana Buliga |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2014 |
|
|
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Edizione |
[1st ed. 2014.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (80 p.) |
|
|
|
|
|
|
Collana |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
|
|
Soggetti |
|
Small business |
Management |
Industrial management |
Business |
Management science |
Small Business |
Innovation/Technology Management |
Business and Management, general |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references. |
|
|
|
|
|
|
Nota di contenuto |
|
Business Model Innovation -- Small and Medium-Sized Enterprises -- Implementation of Business Model Innovations. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models. The results show that SMEs generally follow successful innovations of large enterprises. Another main finding is that SMEs innovate intuitively: from common sense changes to bold innovations, which severely reshape the value creation systems on the whole. Yet, business model innovation is still a rather ambiguous term and depends on what is considered to be the industry-standard. Contents Business Model Innovation Small and Medium-Sized Enterprises Implementation of Business Model Innovations Target Groups Researchers and students in |
|
|
|
|