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1. |
Record Nr. |
UNINA9910457658803321 |
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Autore |
Harper Mary |
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Titolo |
Getting Somalia wrong? [[electronic resource] ] : faith, war and hope in a shattered state / / Mary Harper |
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Pubbl/distr/stampa |
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London, : Zed Books, 2012 |
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ISBN |
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1-78032-105-8 |
1-280-06289-4 |
9786613519986 |
1-78032-104-X |
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Descrizione fisica |
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1 online resource (234 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Electronic books. |
Somalia Politics and government |
Somalia History |
Somalia Economic conditions |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Published in association with International African Institute, Royal African Society, Social Science Research Council. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Clan and country -- History -- Islamism -- A failed state? -- Piracy -- Somalia and the outside world. |
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Sommario/riassunto |
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"Somalia is a failed state, representing a threat to itself, its neighbours and the wider world. In recent years, it has become notorious for the piracy off its coast and the rise of Islamic extremism, opening it up as a new 'southern front' in the war on terror. At least that is how it is inevitably portrayed by politicians and in the media. In Getting Somalia Wrong? Mary Harper presents the first comprehensive account of the chaos into which the country has descended and the United States' renewed involvement there. In doing so, Harper argues that viewing Somalia through the prism of al-Qaeda risks further destabilizing the country and the entire Horn of Africa, while also showing that though the country may be a failed state, it is far from being a failed society. In reality, alternative forms of business, justice, education and local politics have survived and even flourished. Provocative in its analysis, Harper shows that until the international community starts to 'get it |
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right' the consequences will be devastating, not just for Somalia, but for the world."--Publisher's website. |
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2. |
Record Nr. |
UNINA9910298519703321 |
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Titolo |
Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation / / edited by Alexander Brem, Éric Viardot |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
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ISBN |
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Edizione |
[1st ed. 2015.] |
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Descrizione fisica |
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1 online resource (230 p.) |
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Disciplina |
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330 |
658.4092 |
658.8 |
658514 |
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Soggetti |
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Marketing |
Management |
Industrial management |
Leadership |
Innovation/Technology Management |
Business Strategy/Leadership |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Adoption of Innovation - Balancing Internal and External Stakeholders in the Marketing of Innovation -- Corporate Prediction Markets for Innovation Management -- Innovations in Consumer Science: Applications of Neuro-Scientific Research Tools -- Social Cognitive Theory and the Technology Acceptance Model in the Cloud Computing Context: The Role of Social Networks, Privacy Concerns and Behavioural Advertising -- Customer Co-Production and Service Innovation Characteristics: A Conceptual Argument -- Building Innovative Competitive Advantage in the Mind of Customers -- Institutions and Collaborative Innovation -- Organizing Open Innovation for |
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Sustainability -- Visions and Radical Innovation: A Typology -- Innovating the Business Model: The Case of Space -- Real Options Reasoning and Innovative Performance in the Context of Dynamic Capabilities -- Uncovering Driving Forces for Better Product Innovation: Have Russian Firms Learned to Balance the Focus on Internal and External Partner?. |
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Sommario/riassunto |
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This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation and marketing research need to be much stronger as companies have to convince internal and external stakeholders to achieve successful innovation strategies. State-of-the-art research output from different perspectives would suit the needs of a researcher as well as the company CEO alike. |
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