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1. |
Record Nr. |
UNINA9910451686003321 |
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Autore |
Dyer Davis |
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Titolo |
The generations of Corning [[electronic resource] ] : the life and times of a global corporation / / Davis Dyer, Daniel Gross |
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Pubbl/distr/stampa |
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Oxford ; ; New York, : Oxford University Press, c2001 |
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ISBN |
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1-280-53116-9 |
0-19-803231-5 |
1-4294-0400-0 |
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Descrizione fisica |
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1 online resource (553 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Conglomerate corporations - United States |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [455]-489) and index. |
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Nota di contenuto |
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Contents; Houghton Family Tree; List of Chairmen and Presidents; Foreword; Preface; 1 Corning and Glass; I. FIRST GENERATION; 2 Founding and Foundering, 1851-1875; II. SECOND GENERATION; 3 The Rise of Corning Glass Works, 1875-1908; III. THIRD GENERATION; 4 Pyrex, the Ribbon Machine, and a Wider World, 1908-1928; IV. FOURTH GENERATION; 5 Surviving and Thriving in the Depression Decade, 1928-1939; 6 Corning Goes to War, 1939-1945; 7 A Decade of Unbounded Opportunities, 1945-1954; 8 Ambitious Expansion: TV Glass, Pyroceram, and Corning Ware, 1954-1960; V. FIFTH GENERATION |
9 Encountering Limits and Diversifying, 1960-196610 International Growth and the Roots of Fiber Optics, 1966-1971; 11 Digging Out and Tough Economic Times, 1972-1975; 12 Cutting Costs and Changing Direction, 1975-1983; 13 Emphasizing Performance, Quality, and Diversity, 1983-1989; 14 Refocusing and Reengineering, 1990-1996; VI. NEXT GENERATION; 15 Growing in the New Economy, 1996-; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y |
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Sommario/riassunto |
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A history of Corning Incorporated, chronicling how one of the oldest business enterprises in the world maintained its place as a global |
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leader in technology for over 150 years. It tells the stories of its founding family, the inventors, and the adventures, behind Corning's achievements. |
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2. |
Record Nr. |
UNICASLO10259385 |
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Autore |
Tellini, Gino |
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Titolo |
Alessandro Manzoni / Gino Tellini |
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Pubbl/distr/stampa |
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Firenze, : La Nuova Italia, 1975 |
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Descrizione fisica |
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Collana |
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Disciplina |
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Soggetti |
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Manzoni, Alessandro <1785-1873> |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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3. |
Record Nr. |
UNINA9910298518903321 |
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Titolo |
Marketing, Technology and Customer Commitment in the New Economy : Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference / / edited by Harlan E. Spotts |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
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ISBN |
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Edizione |
[1st ed. 2015.] |
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Descrizione fisica |
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1 online resource (340 p.) |
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Collana |
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science, , 2363-6173 |
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Disciplina |
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330 |
658.4092 |
658.8 |
658.81 |
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Soggetti |
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Marketing |
Strategic planning |
Leadership |
Sales management |
Business Strategy and Leadership |
Sales and Distribution |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Education: Innovations in Course Control and Delivery -- Internet Marketing Issues -- Retailing Track: Differences Among Consumer Segments -- Sales: Managing Customer Relationships -- B2B: Trust, Loyalty, and Interfirm Governance -- Doctoral Session: Buyer Behavior Issues -- International: Consumer Behavior Issues and Global Marketing -- The Pursuit of Happiness: A Worthy Focus for Marketers? -- Consumer Perceptions in Services Research -- Strategy: Insights on Networks and Relationship Strategy -- Retailing: Atmospherics Role in the Shopping Experience -- Research: Qualitative and Quantitative Approaches to Market Research -- Doctoral Session: Consumer Perceptual Potpourri -- Strategy: Organizational Learning and Marketing Strategy -- Focusing on Improving Salesperson Job |
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Performance and Job Attitude -- Merchandising and Store Patronage: Examining Determinants of Retail Customer Intentions -- IMC: Advertising: Deception, Emotion and Wireless Message -- Services: Understanding Service Quality and Relationship Quality in Service Firms -- Consumer Loyalty Research: What do We Know? -- Doctoral Session: Technology and Marketing -- Store Image –Theory, Research and Reality: A South Africa Perspective -- Consumer Behavior Potpourri -- Ethics: Regulation and Self-Regulation in Markets -- Technology Issues in Consumer Behavior -- Electronic Marketing Issues -- Measurement Issues in Marketing -- Globalization Potpourri -- Ethical and Legal Issues -- Marketing Potpourri -- Purchasing Motivations: Generations, Products and Attitudes -- Doctoral Session: Marketing Strategy Issues -- International: Marketing Strategy Issues and Global Marketing -- International: Marketing Management Issues and Global Marketing -- Special Session: Academy of Marketing Science: Lamb, Hair, & McDaniel Outstanding Marketing Teachers -- Social and Non-Profit Marketing -- Services: Customer-Firm Interactions and Communications in Service Industries -- B2B: Sustaining and Maintaining Supply Chains -- Marketing Mix,Environment, and Strategy -- Doctoral Session: Relationship Marketing Issues -- Marketing Strategy: Insights on Market Orientation -- Retailing: A Look at Various Promotional Issues -- Doctoral Dissertation Award Winner Finalists Presentations -- Understanding Ourselves: Identity, Brands, and Consumption. |
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Sommario/riassunto |
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This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. . |
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