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Record Nr. |
UNINA9910298489903321 |
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Autore |
Häntzschel Alexander |
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Titolo |
German-Sino Business Networks : Using Organized Networks to Develop Business with China / / by Alexander Häntzschel |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
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ISBN |
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Edizione |
[1st ed. 2015.] |
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Descrizione fisica |
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1 online resource (119 p.) |
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Collana |
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SpringerBriefs in Business, , 2191-5482 |
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Disciplina |
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Soggetti |
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Globalization |
Markets |
Leadership |
Management |
Emerging Markets/Globalization |
Business Strategy/Leadership |
Cultural Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Introduction -- Benefits of Organized Networks -- Overview of German-Sino Business Networks -- Descriptions of the Leading Business Networks -- Experiences and Expectations of Professionals -- Conclusion. |
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Sommario/riassunto |
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In this book, Alexander Häntzschel presents the benefits of organized networks and provides a first-ever overview of German-Sino business networks. Based on more than 20 expert interviews and research of 30 different cases, the analysis covers the different forms of organization, their target groups and members, services and activities, and accessibility and membership fees. Complementary to the analysis, the results of a survey bring forward the experiences and expectations of professionals involved in such networks. With this Springer Brief, business professionals get a quick and useful overview of the leading networks such as the German Asia-Pacific Business Association, the German-Chinese Business Association, and the Asian Social Business Community. |
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