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1. |
Record Nr. |
UNINA9910815246703321 |
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Autore |
Twain Mark |
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Titolo |
Autobiography of Mark Twain . Volume 2 / / Benjamin Griffin and Harriet Elinor Smith, editors ; associate editors, Victor Fischer [and three others] |
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Pubbl/distr/stampa |
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Berkeley : , : University of California Press, , [2013] |
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©2001 |
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ISBN |
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Descrizione fisica |
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1 online resource (773 p.) |
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Collana |
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Altri autori (Persone) |
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GriffenBenjamin |
SmithHarriet Elinor |
FischerVictor |
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Disciplina |
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Soggetti |
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Authors, American - 19th century |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"A publication of the Mark Twain Project of the Bancroft Library." |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Frontmatter -- CONTENTS -- List of Dictations -- Acknowledgments -- AUTOBIOGRAPHY OF MARK TWAIN. Part 1 -- AUTOBIOGRAPHY OF MARK TWAIN. Part 2 -- Explanatory Notes -- Appendixes -- Note on the Text -- Word Division in This Volume -- References -- Index |
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Sommario/riassunto |
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Mark Twain's complete, uncensored Autobiography was an instant bestseller when the first volume was published in 2010, on the centennial of the author's death, as he requested. Published to rave reviews, the Autobiography was hailed as the capstone of Twain's career. It captures his authentic and unsuppressed voice, speaking clearly from the grave and brimming with humor, ideas, and opinions. The eagerly-awaited Volume 2 delves deeper into Mark Twain's life, uncovering the many roles he played in his private and public worlds. Filled with his characteristic blend of humor and ire, the narrative ranges effortlessly across the contemporary scene. He shares his views on writing and speaking, his preoccupation with money, and his contempt for the politics and politicians of his day. Affectionate and scathing by turns, his intractable curiosity and candor are everywhere on view. Editors: Benjamin Griffin and Harriet E. Smith Associate Editors: Victor Fischer, Michael B. Frank, Sharon K. Goetz and Leslie |
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2. |
Record Nr. |
UNINA9910298468803321 |
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Titolo |
Minority Marketing: Issues and Prospects : Proceedings of the 1987 Minority Marketing Congress / / edited by Robert L. King |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
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ISBN |
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Edizione |
[1st ed. 2015.] |
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Descrizione fisica |
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1 online resource (176 p.) |
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Collana |
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science, , 2363-6173 |
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Disciplina |
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330 |
658.4092 |
658.8 |
658.81 |
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Soggetti |
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Marketing |
Strategic planning |
Leadership |
Sales management |
Business Strategy and Leadership |
Sales and Distribution |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters and index. |
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Nota di contenuto |
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Foreword -- Plenary Session -- Issues in Methodology -- Consumer Behavior,- Minorities and Advertising and Promotion -- Minority Enterprises. |
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Sommario/riassunto |
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This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing |
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including advertising, promotion and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. |
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