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Record Nr. |
UNINA9910298186103321 |
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Titolo |
Contemporary Case Studies on Fashion Production, Marketing and Operations [[electronic resource] /] / edited by Pui-Sze Chow, Chun-Hung Chiu, Amy C. Y. Yip, Ailie K. Y. Tang |
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Pubbl/distr/stampa |
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Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 |
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ISBN |
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Edizione |
[1st ed. 2018.] |
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Descrizione fisica |
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1 online resource (XIV, 243 p. 33 illus., 23 illus. in color.) |
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Collana |
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Springer Series in Fashion Business, , 2366-8776 |
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Disciplina |
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Soggetti |
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Market research |
Textile industry |
Production management |
Business logistics |
Market Research/Competitive Intelligence |
Textile Engineering |
Production |
Supply Chain Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Part I: Fashion Production -- Chapter 1: Technological advance in fashion product development -- Chapter 2: Sustainable fashion supply chains -- Part II: Fashion Retailing and Marketing.- Chapter 3: Globalization and brand management -- Chapter 4: Retail franchising in emerging markets -- Chapter 5: Brand development in China -- Chapter 6: Social media marketing of fashion brands -- Chapter 7: Multi-channel strategy -- Part III: Fashion Business Operations.- Chapter 8: Big data and business analytics in the fashion industry -- Chapter 9: RFID adoption in the fashion industry -- Chapter 10: Fashion business as a social enterprise. |
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Sommario/riassunto |
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This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business |
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