1.

Record Nr.

UNINA9910298186103321

Titolo

Contemporary Case Studies on Fashion Production, Marketing and Operations [[electronic resource] /] / edited by Pui-Sze Chow, Chun-Hung Chiu, Amy C. Y. Yip, Ailie K. Y. Tang

Pubbl/distr/stampa

Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018

ISBN

981-10-7007-5

Edizione

[1st ed. 2018.]

Descrizione fisica

1 online resource (XIV, 243 p. 33 illus., 23 illus. in color.)

Collana

Springer Series in Fashion Business, , 2366-8776

Disciplina

687.0688

Soggetti

Market research

Textile industry

Production management

Business logistics

Market Research/Competitive Intelligence

Textile Engineering

Production

Supply Chain Management

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Part I: Fashion Production -- Chapter 1: Technological advance in fashion product development -- Chapter 2: Sustainable fashion supply chains -- Part II: Fashion Retailing and Marketing.- Chapter 3: Globalization and brand management -- Chapter 4: Retail franchising in emerging markets -- Chapter 5: Brand development in China -- Chapter 6: Social media marketing of fashion brands -- Chapter 7: Multi-channel strategy -- Part III: Fashion Business Operations.- Chapter 8: Big data and business analytics in the fashion industry -- Chapter 9: RFID adoption in the fashion industry -- Chapter 10: Fashion business as a social enterprise.

Sommario/riassunto

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business



environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.