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Record Nr. |
UNINA9910298185303321 |
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Titolo |
Augmented Reality and Virtual Reality : Empowering Human, Place and Business / / edited by Timothy Jung, M. Claudia tom Dieck |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
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ISBN |
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Edizione |
[1st ed. 2018.] |
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Descrizione fisica |
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1 online resource (XI, 384 p. 87 illus., 8 illus. in color.) |
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Collana |
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Progress in IS, , 2196-8713 |
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Classificazione |
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Disciplina |
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Soggetti |
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Tourism |
Management |
Computer networks |
Business information services |
Social sciences - Data processing |
Digital humanities |
Electronic data processing - Management |
Tourism Management |
Computer Communication Networks |
IT in Business |
Computer Application in Social and Behavioral Sciences |
Digital Humanities |
IT Operations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters. |
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Nota di contenuto |
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Part I: Augmented and Virtual Reality in Tourism -- Part II: Augmented and Virtual Reality in Retail and Fashion -- Part III: Augmented and Virtual Reality in Business, Marketing and Storytelling -- Part IV: Augmented and Virtual Reality in Healthcare and Defence -- Part V: Augmented and Virtual Reality Design & Development -- Part VI: Augmented and Virtual Reality in Industry. |
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Sommario/riassunto |
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This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, |
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and how new innovations provide opportunities for businesses to offer their customers unique services and experiences. Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective. . |
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