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1. |
Record Nr. |
UNINA9910298176303321 |
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Autore |
Dolnicar Sara |
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Titolo |
Market Segmentation Analysis : understanding it, doing it, and making it useful / / Sara Dolnicar, Bettina Grün, Friedrich Leisch |
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Pubbl/distr/stampa |
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Singapore, : Springer Nature, 2018 |
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Singapore : , : Springer, , 2018 |
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©2018 |
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ISBN |
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Descrizione fisica |
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1 online resource (XXI, 324 p. 123 illus., 51 illus. in color.) |
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Collana |
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Management for professionals. |
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Disciplina |
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Soggetti |
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Market research |
Statistics |
Market Research/Competitive Intelligence |
Statistics for Business, Management, Economics, Finance, Insurance |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Part I. Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. Ten steps of market segmentation analysis -- Chapter 3. STEP 1: Deciding (not) to segment -- Chapter 4. STEP 2: Specifying the ideal target segment -- Chapter 5. STEP 3: Collecting data -- Chapter 6. STEP 4: Exploring data -- Chapter 7. STEP 5: Extracting segments -- Chapter 8. STEP 6: Profiling segments -- Chapter 9. STEP 7: Describing segments -- Chapter 10. STEP 8: Selecting (the) target segment(s) -- Chapter 11. STEP 9: Customising the marketing mix -- Chapter 12. STEP 10: Evaluation and monitoring. . |
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Sommario/riassunto |
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This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful |
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visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics. |
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2. |
Record Nr. |
UNINA9910779180003321 |
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Autore |
Ryan Alan <1940-> |
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Titolo |
The making of modern liberalism [[electronic resource] /] / Alan Ryan |
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Pubbl/distr/stampa |
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Princeton, N.J., : Princeton University Press, 2012 |
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ISBN |
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1-283-51929-1 |
9786613831743 |
1-4008-4195-X |
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Edizione |
[Course Book] |
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Descrizione fisica |
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1 online resource (681 p.) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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pt. 1. Conceptual and practical -- pt. 2. Liberty and security -- pt. 3. Liberty and progress, mill to popper -- pt. 4. Liberalism in America -- pt. 5. Work, ownership, freedom, and self-realization. |
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Sommario/riassunto |
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The Making of Modern Liberalism is a deep and wide-ranging exploration of the origins and nature of liberalism from the Enlightenment through its triumphs and setbacks in the twentieth century and beyond. The book is the fruit of the more than four decades during which Alan Ryan, one of the world's leading political thinkers, reflected on the past of the liberal tradition-and worried about its future.This is essential reading for anyone interested in political theory or the history of liberalism. |
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