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1. |
Record Nr. |
UNINA9910298176303321 |
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Autore |
Dolnicar Sara |
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Titolo |
Market Segmentation Analysis : understanding it, doing it, and making it useful / / Sara Dolnicar, Bettina Grün, Friedrich Leisch |
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Pubbl/distr/stampa |
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Singapore, : Springer Nature, 2018 |
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Singapore : , : Springer, , 2018 |
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©2018 |
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ISBN |
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Descrizione fisica |
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1 online resource (XXI, 324 p. 123 illus., 51 illus. in color.) |
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Collana |
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Management for professionals. |
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Disciplina |
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Soggetti |
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Market research |
Statistics |
Market Research/Competitive Intelligence |
Statistics for Business, Management, Economics, Finance, Insurance |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Part I. Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. Ten steps of market segmentation analysis -- Chapter 3. STEP 1: Deciding (not) to segment -- Chapter 4. STEP 2: Specifying the ideal target segment -- Chapter 5. STEP 3: Collecting data -- Chapter 6. STEP 4: Exploring data -- Chapter 7. STEP 5: Extracting segments -- Chapter 8. STEP 6: Profiling segments -- Chapter 9. STEP 7: Describing segments -- Chapter 10. STEP 8: Selecting (the) target segment(s) -- Chapter 11. STEP 9: Customising the marketing mix -- Chapter 12. STEP 10: Evaluation and monitoring. . |
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Sommario/riassunto |
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This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful |
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visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics. |
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2. |
Record Nr. |
UNINA9910780204503321 |
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Titolo |
Apples [[electronic resource] ] : botany, production, and uses / / edited by D.C. Ferree and I.J. Warrington |
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Pubbl/distr/stampa |
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New York, NY, : CABI Pub., 2003 |
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ISBN |
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1-280-82979-6 |
9786610829798 |
0-85199-799-6 |
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Descrizione fisica |
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1 online resource (704 p.) |
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Altri autori (Persone) |
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FerreeDavid C <1943-> (David Curtis) |
WarringtonI. J (Ian J.) |
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Disciplina |
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Soggetti |
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Apples |
Apples - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Colour Plates; Contents; Contributors; Preface; Acknowledgements; 1 Taxonomic Classification and Brief History; 2 World Production, Trade, Consumption and Economic Outlook for Apples; 3 Genetic Improvement of Apple: Breeding, Markers, Mapping and Biotechnology; 4 Characteristics of Important Commercial Apple Cultivars; 5 Apple Rootstocks; 6 Propagation and Nursery Tree Quality; 7 Flowering, Pollination and Fruit Set and Development; 8 Water Relations of Apples; 9 Light Relations; 10 Temperature; 11 Selecting the Orchard Site, Site |
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Preparation and Orchard Planning and Establishment |
12 Nutritional Requirements of Apple13 Orchard-floor Management Systems; 14 Pruning and Training Physiology; 15 Apple-orchard Planting Systems; 16 Flower and Fruit Thinning and Vegetative : Fruiting Balance; 17 Endogenous Hormones and Bioregulator Use on Apples; 18 Diseases of Apple; 19 Ecology and Management of Apple Arthropod Pests; 20 Apple-orchard Freeze Protection; 21 Integrated Fruit Production for Apples - Principles and Guidelines; 22 Organic Apple Production - with Emphasis on European Experiences; 23 Principles and Practices of Postharvest Handling and Stress |
24 Production and Handling Techniques for Processing ApplesIndex |
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Sommario/riassunto |
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This volume provides a comprehensive reference work, summarizing knowledge of apples and their production world wide. It includes 24 chapters written by international authorities from the USA, Canada, Europe and New Zealand. |
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